Advertising Assistant Other Clerical Support Workers
SaveWhat Does an Advertising Assistant Do?
Advertising assistants provide support in all the operations carried out in advertising departments or advertising agencies. They ensure that administrative activities are handle and sort out. They communicate with the staff of the advertisement department and with external clients. Moreover, they have understanding of the operations in advertising as to assist with the pragmatic implementation of plans and tasks carried out by managers and consultants and for being involved in creating content for use both on-line or in print.
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Advertising Techniques
The communication strategies intended to persuade or encourage an audience, and the different media which are used to achieve this goal.
These are common skills for this role, based on a European framework. Requirements vary between jobs, including in the UK. Real-world experience matters more than ticking every box - use this as a guide, not a checklist.
Skills You Need to Become an Advertising Assistant
Essential Skills
Essential Skills
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EssentialAdvertising Techniques knowledge
The communication strategies intended to persuade or encourage an audience, and the different media which are used to achieve this goal.
Recommended Books
1 book -
EssentialDevelop Creative Ideas skill
Developing new artistic concepts and creative ideas.
Course recommendations coming soon.
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EssentialIdentify Customer's Needs skill
Use appropriate questions and active listening in order to identify customer expectations, desires and requirements according to product and services.
Course recommendations coming soon.
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EssentialLiaise With Advertising Agencies skill
Communicate and cooperate with advertising agencies in transmitting the goals and specifications of the marketing plan. Liaise to develop an advertising and promotional campaign that represent the aim of the …
Course recommendations coming soon.
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EssentialPerform Business Research skill
Search and collect information relevant for the development of businesses in different fields ranging from legal, accounting, finance, up to commercial matters.
Course recommendations coming soon.
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EssentialSupport Managers skill
Provide support and solutions to managers and directors in regards with their business needs and requests for the running of a business or the daily operations of a business unit.
Course recommendations coming soon.
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EssentialUse Communication Techniques skill
Apply techniques of communication which allow interlocutors to better understand each other and communicate accurately in the transmission of messages.
Course recommendations coming soon.
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EssentialUse Different Communication Channels skill
Make use of various types of communication channels such as verbal, handwritten, digital and telephonic communication with the purpose of constructing and sharing ideas or information.
Course recommendations coming soon.
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EssentialUse IT Tools skill
Application of computers, computer networks and other information technologies and equipment to storing, retrieving, transmitting and manipulating data, in the context of a business or enterprise.
Course recommendations coming soon.
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EssentialFile Documents skill
Create a filing system. Write a document catalogue. Label documents etc.
Course recommendations coming soon.
Optional Skills (5 of 19 displayed)
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OptionalContent Marketing Strategy knowledge
The process of creation and share of media and publishing content in order to acquire customers.
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OptionalTypes Of Media knowledge
The means of mass communication, such as internet, television, journals, and radio, that reach and influence the majority of the public.
Recommended Books
1 book -
OptionalMedia Planning knowledge
The process of selecting the best media to reach marketing and advertising strategy objectives in order to promote a client's product or service. This process encompasses research on target audiences, …
Recommended Books
1 book -
OptionalCollaborate In The Development Of Marketing Strategies skill
Work together with a group of professionals to develop marketing strategies performing market analysis and financial viability while staying aligned with the company's goals.
Course recommendations coming soon.
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OptionalCoordinate Advertising Campaigns skill
Organise course of action to promote a product or service; oversee the production of TV advertisements, newspaper and magazine ads, suggest mail packs, email campaigns, websites, stands and other advertising …
Course recommendations coming soon.
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OptionalDesign Graphics skill
Apply a variety of visual techniques in order to design graphic material. Combine graphical elements to communicate concepts and ideas.
Course recommendations coming soon.
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OptionalDevelop Media Strategy skill
Create the strategy on the type of content to be delivered to the target groups and which media to be used, taking into account the characteristics of the target audience …
Course recommendations coming soon.
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OptionalEvaluate Advertising Campaign skill
Assess the performance of the advertising campaign after implementation and conclusion. Check if objectives were met and if the campaign was successful.
Course recommendations coming soon.
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OptionalImplement Marketing Strategies skill
Implement strategies which aim to promote a specific product or service, using the developed marketing strategies.
Course recommendations coming soon.
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OptionalManage Budgets skill
Plan, monitor and report on the budget.
Course recommendations coming soon.
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OptionalPerform Market Research skill
Gather, assess and represent data about target market and customers in order to facilitate strategic development and feasibility studies. Identify market trends.
Course recommendations coming soon.
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OptionalProvide Written Content skill
Communicate information in written form via digital or print media according to the needs of the target group. Structure the content according to specifications and standards. Apply grammar and spelling …
Course recommendations coming soon.
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OptionalCreate Advertisements skill
Use your creativity to draft advertiments. Keep in mind the costumer's requirements, target audience, media and marketing objectives.
Course recommendations coming soon.
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OptionalCreate Content Title skill
Come up with an appealing title that draws people's attention to the content of your article, story or publication.
Course recommendations coming soon.
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OptionalCreate Media Plan skill
Determine how, where and when advertisments will be distributed in various media. Decide on consumer target group, area and marketing objectives in order to choose the media platform for advertising.
Course recommendations coming soon.
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OptionalCreate Media Schedule skill
Determine the pattern of advertising timing when ads must appear in the media and the frequency of these advertisements. Follow scheduling models such as continuity and pulsing.
Course recommendations coming soon.
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OptionalExamine Advertisement Layout skill
Examine and approve the layout of advertisements to ensure that they are according to customer and target audience requirements and specifications.
Course recommendations coming soon.
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OptionalMonitor Media Industry Research Figures skill
Keep up to date with distribution figures of the various printed media outlets such as newspapers and journals; with the audience figures of radio and television or of specific broadcast …
Course recommendations coming soon.
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OptionalPerform Media Outlets Research skill
Research what will be the best and most effective way to reach the majority of consumers by defining the target audience and the type of media outlet that better fit …
Course recommendations coming soon.