Communication Manager Administrative & Commercial Managers
SaveWhat Does a Communication Manager Do?
Communication managers, as spokespersons, the communications issued by the company for both the internal and the external clients. For internal clients, meaning the employees, communication managers ensure that communications reach each one of the employees and further questions can be answered. For external parties, they coordinate coherence among the messages transmitted in mails, printed materials, press articles, and corporate promotional materials. They strive to maintain truthful communications.
Resource recommendations may include affiliate links. Learn more
Where Do I Start?
Office Software
The characteristics and functioning of software programs for office tasks such as word processing, spreadsheets, presentation, email and database.
Sign up to trackReady to go deeper? Pick up to 3 skills to focus on from the list below.
These are common skills for this role. Real-world experience matters more than ticking every box — use this as a guide, not a checklist.
Skills You Need to Become a Communication Manager
Essential Skills
Essential Skills
-
EssentialOffice Software knowledge
The characteristics and functioning of software programs for office tasks such as word processing, spreadsheets, presentation, email and database.
Recommended Books
2 books -
EssentialCorporate Social Responsibility knowledge
The handling or managing of business processes in a responsible and ethical manner considering the economic responsibility towards shareholders as equally important as the responsibility towards environmental and social stakeholders.
-
EssentialStrategic Planning knowledge
The elements defining the foundation and core of an organisation such as its mission, vision, values, and objectives.
Recommended Books
4 booksStrategic CommunicationResearch Handbook on Strategic Communication -
EssentialRhetoric knowledge
The art of discourse that aims at improving the ability of writers and speakers to inform, persuade or motivate their audience.
Recommended Books
2 books -
EssentialGrammar knowledge
The set of structural rules governing the composition of clauses, phrases, and words in any given natural language.
No book recommendations available yet.
-
EssentialCommunication Principles knowledge
The set of commonly shared principles in regards with communication such as active listening, establish rapport, adjusting the register, and respecting the intervention of others.
Recommended Books
1 book -
EssentialMarket Research knowledge
The processes, techniques, and purposes comprised in the first step for developing marketing strategies such as the collection of information about customers and the definition of segments and targets.
Recommended Books
3 books -
EssentialDiplomatic Principles knowledge
The practices of facilitating agreements or international treaties with other countries by conducting negotiations and attempting to protect the interests of the home government, as well as facilitating compromise.
No book recommendations available yet.
-
EssentialForming Of Public Opinion knowledge
The process whereby perceptions and opinions toward something are forged and enforced. The elements that play a role in public opinion such as framing information, psyche processes, and herding.
No book recommendations available yet.
-
EssentialAdvise On Communication Strategies skill
Provide companies and organisations with consulting services concerning their internal and external communication plans and their representation, including their presence online. Recommend improvements in communication and make sure that important …
Course recommendations coming soon.
-
EssentialAnalyse External Factors Of Companies skill
Perform research and analysis of the external factor pertaining to companies such as consumers, position in the market, competitors, and political situation.
Course recommendations coming soon.
-
EssentialAnalyse Internal Factors Of Companies skill
Research and understand various internal factors that influence the operation of companies such as its culture, strategic foundation, products, prices, and available resources.
Course recommendations coming soon.
-
EssentialApply Diplomatic Principles skill
Apply the processes involved in the creation of international treaties by conducting negotiations between representatives of different countries, protecting the home government's interests, and facilitating compromise.
Course recommendations coming soon.
-
EssentialApply Grammar And Spelling Rules skill
Apply the rules of spelling and grammar and ensure consistency throughout texts.
Course recommendations coming soon.
-
EssentialIdentify Clients' Needs skill
Identify the areas in which the client may require aid and investigate the possibilities for meeting those needs.
Course recommendations coming soon.
-
EssentialIntegrate Strategic Foundation In Daily Performance skill
Reflect on the strategic foundation of companies, meaning their mission, vision, and values in order to integrate this foundation in the performance of the job position.
Course recommendations coming soon.
-
EssentialPerform Public Relations skill
Perform public relations (PR) by managing the spread of information between an individual or an organisation and the public.
Course recommendations coming soon.
-
EssentialPrepare Presentation Material skill
Prepare the documents, slide shows, posters and any other media needed for specific audiences.
Course recommendations coming soon.
-
EssentialProofread Text skill
Read a text thoroughly, search for, review and correct errors to ensure content is valid for publishing.
Course recommendations coming soon.
-
EssentialProtect Client Interests skill
Protect the interests and needs of a client by taking necessary actions, and researching all possibilities, to ensure that the client obtains their favoured outcome.
Course recommendations coming soon.
-
EssentialUse Different Communication Channels skill
Make use of various types of communication channels such as verbal, handwritten, digital and telephonic communication with the purpose of constructing and sharing ideas or information.
Course recommendations coming soon.
-
EssentialAdvise On Public Image skill
Advise a client such as a politician, artist or another individual dealing with the public on how to present themselves in a way which would gain most favour from the …
Course recommendations coming soon.
-
EssentialCompile Content skill
Retrieve, select and organise content from specific sources, according to the requirements of the output media such as printed materials, online applications, platforms, websites and video.
Course recommendations coming soon.
-
EssentialDevelop Communication Strategies skill
Manage or contribute to the conception and implementation of an organisation's internal and external communications plans and presentation, including its online presence.
Course recommendations coming soon.
-
EssentialDevelop Public Relations Strategies skill
Plan, coordinate and implement all the efforts required in a public relations strategy such as defining the targets, preparing communications, contacting partners, and spreading information among stakeholders.
Course recommendations coming soon.
Optional Skills (5 of 24 displayed)
-
OptionalPublic Relations knowledge
The practice of managing all aspects of the image and perception of a company or individual among stakeholders and the society at large.
Recommended Books
3 books -
OptionalPsychological Concepts knowledge
The psychological concepts of health protection and health promotion.
Recommended Books
1 book -
OptionalWriting Style Guides knowledge
The large variety of style guides available depending on the kind of writing, industry, or purpose. Style guides comprise APA style and ASA style for the social sciences, AP style …
Recommended Books
1 book -
OptionalCompany Policies knowledge
The set of rules that govern the activity of a company.
No book recommendations available yet.
-
OptionalGovernment Representation knowledge
The legal and public representation methods and procedures of the government during trial cases or for communication purposes, and the specific aspects of the governmental bodies being represented in order …
No book recommendations available yet.
-
OptionalSocial Media Management knowledge
The planning, development, and implementation of strategies aimed at managing social media platforms, the publications, the social media management tools, and the image of organisations in them.
No book recommendations available yet.
-
OptionalAdvise On Public Relations skill
Advise business or public organisations on public relations management and strategies in order to ensure efficient communication with target audiences, and proper conveying of information.
Course recommendations coming soon.
-
OptionalBuild Business Relationships skill
Establish a positive, long-term relationship between organisations and interested third parties such as suppliers, distributors, shareholders and other stakeholders in order to inform them of the organisation and its objectives.
Course recommendations coming soon.
-
OptionalBuild Community Relations skill
Establish affectionate and long-lasting relationships with local communities, e.g. by organising special programms for kindergarden, schools and for dissabled and older people, raising awareness and receiving community appreciation in return.
Course recommendations coming soon.
-
OptionalBuild International Relations skill
Build positive communication dynamics with organisations from different countries in order to build a cooperative relationship and optimise information exchange.
Course recommendations coming soon.
-
OptionalConduct Public Presentations skill
Speak in public and interact with those present. Prepare notices, plans, charts, and other information to support the presentation.
Course recommendations coming soon.
-
OptionalDevelop Professional Network skill
Reach out to and meet up with people in a professional context. Find common ground and use your contacts for mutual benefit. Keep track of the people in your personal …
Course recommendations coming soon.
-
OptionalDisseminate Internal Communications skill
Disseminate internal communications using the different communication channels that a company has at its disposal.
Course recommendations coming soon.
-
OptionalDraft Press Releases skill
Collect information and write press releases adjusting the register to the target audience and ensuring that the message is well conveyed.
Course recommendations coming soon.
-
OptionalFollow The News skill
Follow current events in politics, economics, social communities, cultural sectors, internationally, and in sports.
Course recommendations coming soon.
-
OptionalImplement Marketing Strategies skill
Implement strategies which aim to promote a specific product or service, using the developed marketing strategies.
Course recommendations coming soon.
-
OptionalSpeak Different Languages skill
Master foreign languages to be able to communicate in one or more foreign languages.
Course recommendations coming soon.
-
OptionalCarry Out Forum Moderation skill
Supervise communication activity on a web forum and other discussion platforms by assessing if the content adheres to forum regulations, enforcing rules of conduct, and ensuring the forum remains free …
Course recommendations coming soon.
-
OptionalEstablish Communication With Foreign Cultures skill
Strive to understand the cultural codes of the society where the company operates and to establish a solid communication and mutual understanding with its members.
Course recommendations coming soon.
-
OptionalEstablish Relationship With The Media skill
Adopt a professional attitude to respond effectively to the demands of the media.
Course recommendations coming soon.
-
OptionalManage Online Communications skill
Oversee and supervise communications of a company, entity, or person in online outlets. Ensure that the information being communicated online is in line with the strategy and image aimed to …
Course recommendations coming soon.
-
OptionalManage Visual Communications skill
Plan, develop and implement communications based on visuals and images. Analyse the conveyance of messages and their appropriateness for the target group.
Course recommendations coming soon.
-
OptionalOrganise Press Conferences skill
Organise interviews for a group of journalists in order to make an announcement or answer questions on a specific subject.
Course recommendations coming soon.
-
OptionalPerform Interviews skill
Research the context of the interview. Plan availability. Prepare yourself according to the context and the diversity of media (radio, television, web, newspapers, etc.), and give an interview.
Course recommendations coming soon.