Start with the #1 rated skill

Customer Insight

knowledge

The marketing concept referring to the deep understanding of the customer's motivations, behaviours, beliefs, preferences, and values that help understand the reasons why the way they do. This information is then useful for commercial purposes.

Top recommended book

These are common skills for this role, based on a European framework. Requirements vary between jobs, including in the UK. Real-world experience matters more than ticking every box - use this as a guide, not a checklist.

Skills You Need to Become a Customer Contact Centre Information Clerk

Essential Skills

5 of 13

Essential Skills

5 of 13

Optional Skills (5 of 16 displayed)