Online Community Manager Business & Administration Professionals
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Online community managers provide and maintain an interactive environment facilitated by applications such as social media, forums and wikis. They maintain the relations between different digital communities.
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Where Do I Start?
Content Marketing Strategy
The process of creation and share of media and publishing content in order to acquire customers.
Sign up to trackReady to go deeper? Pick up to 3 skills to focus on from the list below.
These are common skills for this role. Real-world experience matters more than ticking every box — use this as a guide, not a checklist.
Skills You Need to Become an Online Community Manager
Essential Skills
Essential Skills
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EssentialContent Marketing Strategy knowledge
The process of creation and share of media and publishing content in order to acquire customers.
Recommended Books
5 books -
EssentialCorporate Social Responsibility knowledge
The handling or managing of business processes in a responsible and ethical manner considering the economic responsibility towards shareholders as equally important as the responsibility towards environmental and social stakeholders.
Recommended Books
4 books -
EssentialMarketing Mix knowledge
Principle of marketing that describes the four fundamental elements in marketing strategies which are the product, the place, the price and the promotion.
Recommended Books
1 bookMarketing Strategy -
EssentialMarketing Principles knowledge
The principles of managing the relationship between consumers and products or services for the purpose of increasing sales and improving advertising techniques.
Recommended Books
1 book -
EssentialPricing Strategies knowledge
The techniques, theories, and commonly accepted strategies regarding pricing of goods. The relation between pricing strategies and outcomes in the market such as profitability maximisation, deterrence of newcomers, or increase …
No book recommendations available yet.
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EssentialBrand Marketing Techniques knowledge
The methods and systems used in researching and establishing a brand identity for marketing purposes.
No book recommendations available yet.
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EssentialKeywords In Digital Content knowledge
The digital tools to conduct keyword research. The information retrieval systems identify the content of a document guided by keywords and metadata.
No book recommendations available yet.
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EssentialMarket Pricing knowledge
Price volatility according to market and price elasticity, and the factors which influence pricing trends and changes in the market in the long and short term.
No book recommendations available yet.
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EssentialMarket Research knowledge
The processes, techniques, and purposes comprised in the first step for developing marketing strategies such as the collection of information about customers and the definition of segments and targets.
No book recommendations available yet.
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EssentialWeb Analytics knowledge
The characteristics, tools and techniques for measurement, collection, analysis and reporting of web data to get information on the users' behaviour and to improve the performance of a website.
No book recommendations available yet.
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EssentialOnline Moderation Techniques knowledge
The strategies and methods used to interact online and moderate online users and groups.
Recommended Books
2 books -
EssentialAuthoring Software knowledge
The software that provides pre-programmed elements which allow the development of interactive multimedia applications in order to edit, structure and lay out content intended for publication.
No book recommendations available yet.
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EssentialAlign Efforts Towards Business Development skill
Synchronise the efforts, plans, strategies, and actions carried out in departments of companies towards the growth of business and its turnover. Keep business development as the ultimate outcome of any …
Course recommendations coming soon.
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EssentialAnalyse Consumer Buying Trends skill
Analyse buying habits or currently prevalent customer behaviour.
Course recommendations coming soon.
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EssentialAnalyse Customer Service Surveys skill
Analyse results from surveys completed by passengers/customer; analyse results to identify trends and draw conclusions.
Course recommendations coming soon.
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EssentialAnalyse External Factors Of Companies skill
Perform research and analysis of the external factor pertaining to companies such as consumers, position in the market, competitors, and political situation.
Course recommendations coming soon.
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EssentialAnalyse Internal Factors Of Companies skill
Research and understand various internal factors that influence the operation of companies such as its culture, strategic foundation, products, prices, and available resources.
Course recommendations coming soon.
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EssentialAnalyse Work-Related Written Reports skill
Read and comprehend job-related reports, analyse the content of reports and apply findings to daily work operations.
Course recommendations coming soon.
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EssentialApply Social Media Marketing skill
Employ website traffic of social media such as Facebook and Twitter to generate attention and participation of existing and potential customers through discussion forums, web logs, microblogging and social communities …
Course recommendations coming soon.
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EssentialCollaborate In The Development Of Marketing Strategies skill
Work together with a group of professionals to develop marketing strategies performing market analysis and financial viability while staying aligned with the company's goals.
Course recommendations coming soon.
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EssentialCoordinate Marketing Plan Actions skill
Manage the overview of the marketing actions such as the marketing planning, internal financial resource granting, advertising materials, implementation, control, and communication efforts.
Course recommendations coming soon.
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EssentialCreate Annual Marketing Budget skill
Make the calculation of both the income and expenditures that are expected to be paid over the coming year concerning the marketing related activities such as advertising, selling and delivering …
Course recommendations coming soon.
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EssentialDevelop Professional Network skill
Reach out to and meet up with people in a professional context. Find common ground and use your contacts for mutual benefit. Keep track of the people in your personal …
Course recommendations coming soon.
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EssentialImpart Business Plans To Collaborators skill
Diffuse, present, and communicate business plans and strategies to managers, employees making sure that objectives, actions, and important messages are properly conveyed.
Course recommendations coming soon.
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EssentialIntegrate Strategic Foundation In Daily Performance skill
Reflect on the strategic foundation of companies, meaning their mission, vision, and values in order to integrate this foundation in the performance of the job position.
Course recommendations coming soon.
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EssentialManage Feedback skill
Provide feedback to others. Evaluate and respond constructively and professionally to critical communication from colleagues and customers.
Course recommendations coming soon.
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EssentialManage Profitability skill
Review on a regular basis sales and profit performance.
Course recommendations coming soon.
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EssentialPerform Market Research skill
Gather, assess and represent data about target market and customers in order to facilitate strategic development and feasibility studies. Identify market trends.
Course recommendations coming soon.
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EssentialPerform Online Data Analysis skill
Analyse online experiences and online data for purposes of understanding user behaviour, triggers of online attention, and other factors that could optimise webpage development and exposure.
Course recommendations coming soon.
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EssentialPlan Marketing Campaign skill
Develop a method to promote a product through different channels, such as television, radio, print and online platforms, social media with the aim to communicate and deliver value to customers.
Course recommendations coming soon.
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EssentialPlan Marketing Strategy skill
Determine the objective of the marketing strategy whether it is for establishing image, implementing a pricing strategy, or raising awareness of the product. Establish approaches of marketing actions to ensure …
Course recommendations coming soon.
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EssentialProvide Written Content skill
Communicate information in written form via digital or print media according to the needs of the target group. Structure the content according to specifications and standards. Apply grammar and spelling …
Course recommendations coming soon.
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EssentialStudy Sales Levels Of Products skill
Collect and analyse sales levels of products and services in order to use this information for determining the quantities to be produced in the following batches, customer feedback, price trends, …
Course recommendations coming soon.
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EssentialTrack Key Performance Indicators skill
Identify the quantifiable measures that a company or industry uses to gauge or compare performance in terms of meeting their operational and strategic goals, using preset performance indicators.
Course recommendations coming soon.
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EssentialUse Different Communication Channels skill
Make use of various types of communication channels such as verbal, handwritten, digital and telephonic communication with the purpose of constructing and sharing ideas or information.
Course recommendations coming soon.
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EssentialCarry Out Forum Moderation skill
Supervise communication activity on a web forum and other discussion platforms by assessing if the content adheres to forum regulations, enforcing rules of conduct, and ensuring the forum remains free …
Course recommendations coming soon.
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EssentialCreate Content Title skill
Come up with an appealing title that draws people's attention to the content of your article, story or publication.
Course recommendations coming soon.
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EssentialDefine Measurable Marketing Objectives skill
Outline the measurable performance indicators of the marketing plan such as market share, customer value, brand awareness, and sales revenues. Follow up on the progress of these indicators during the …
Course recommendations coming soon.
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EssentialDevelop Online Community Plan skill
Create the community's plan to grow the online community, build usage, retain recent users and increase the user's participation.
Course recommendations coming soon.
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EssentialEvaluate Marketing Content skill
Revise, assess, align, and approve marketing material and content defined in the marketing plan. Evaluate written word, images, print or video advertisements, public speeches, and statements in accordance with the …
Course recommendations coming soon.
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EssentialFollow Up Online User Requests skill
Take feedback from online visitors and take actions that address their requests according to their specific needs.
Course recommendations coming soon.
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EssentialIdentify Potential Markets For Companies skill
Observe and analyse market research findings in order to determine promising and profitable markets. Consider the firm's specific advantage and match it with markets where such value proposition is missing.
Course recommendations coming soon.
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EssentialIntegrate Marketing Strategies With The Global Strategy skill
Integrate the marketing strategy and its elements such as the market definition, competitors, price strategy, and communication with the general guidelines of the global strategy of the company.
Course recommendations coming soon.
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EssentialManage Content Development Projects skill
Plan and implement the creation, delivery and management of digital or printed content, develop a system that describes the entire editorial content development and publishing process and use ICT tools …
Course recommendations coming soon.
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EssentialResearch Website Users skill
Record and analyse website traffic by distributing surveys or using e-commerce and analytics. Identify the needs and preferences of target visitors in order to apply marketing strategies to increase website …
Course recommendations coming soon.
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EssentialTranslate Requirement Concepts Into Content skill
Develop digital content by following given requirements and guidelines.
Course recommendations coming soon.
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EssentialUse Content Management System Software skill
Use software that allows publishing, editing and modifying content as well as maintenance from a central interface.
Course recommendations coming soon.
Optional Skills (5 of {{ profession.optional_skills|length }} displayed)
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OptionalBusiness Intelligence knowledge
The tools used to transform large amounts of raw data into relevant and helpful business information.
Recommended Books
2 book{{ skill.books|length|pluralize }}
Handbook of Research on Foundations and Applications of Intelligent Business Analytics -
OptionalInformation Confidentiality knowledge
The mechanisms and regulations which allow for selective access control and guarantee that only authorised parties (people, processes, systems and devices) have access to data, the way to comply with …
No book recommendations available yet.
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OptionalBehavioural Science knowledge
The investigation and analysis of subject behaviour through regulated and lifelike observations and disciplined scientific experiments.
No book recommendations available yet.
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OptionalContent Development Processes knowledge
The specialised techniques used to design, write, compile, edit and organise digital content, such as text, graphics and videos for publishing purposes.
No book recommendations available yet.
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OptionalConduct Search Engine Optimisation skill
Execute optimal marketing research and strategies on search engine processes, also known as search engine marketing (SEM), in order to increase online traffic and website exposure.
Course recommendations coming soon.
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OptionalIdentify Ict User Needs skill
Determine the needs and requirements of ICT users of a specific system by applying analytical methods, such as target group analysis.
Course recommendations coming soon.
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OptionalManage Schedule Of Tasks skill
Maintain an overview of all the incoming tasks in order to prioritise the tasks, plan their execution, and integrate new tasks as they present themselves.
Course recommendations coming soon.
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OptionalManage Content Metadata skill
Apply content management methods and procedures to define and use metadata concepts, such as the data of creation, in order to describe, organise and archive content such as documents, video …
Course recommendations coming soon.