Sales Account Manager Hospitality & Retail Managers
SaveWhat Does a Sales Account Manager Do?
Sales account managers serve as intermediators between clients and the organisation, managing both sales and long term relations with the client. They have knowledge about products and services and develop contracts with customers.
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Where Do I Start?
Characteristics Of Products
The tangible characteristics of a product such as its materials, properties and functions, as well as its different applications, features, use and support requirements.
Sign up to trackReady to go deeper? Pick up to 3 skills to focus on from the list below.
These are common skills for this role. Real-world experience matters more than ticking every box — use this as a guide, not a checklist.
Skills You Need to Become a Sales Account Manager
Essential Skills
Essential Skills
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EssentialCharacteristics Of Products knowledge
The tangible characteristics of a product such as its materials, properties and functions, as well as its different applications, features, use and support requirements.
No book recommendations available yet.
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EssentialCustomer Service knowledge
Processes and principles related to the customer, client, service user and to personal services; these may include procedures to evaluate customer's or service user's satisfaction.
No book recommendations available yet.
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EssentialCharacteristics Of Services knowledge
The characteristics of a service that might include having acquired information about its application, function, features, use and support requirements.
No book recommendations available yet.
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EssentialCompany Policies knowledge
The set of rules that govern the activity of a company.
No book recommendations available yet.
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EssentialProduct Comprehension knowledge
The offered products, their functionalities, properties and legal and regulatory requirements.
No book recommendations available yet.
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EssentialApply Company Policies skill
Apply the principles and rules that govern the activities and processes of an organisation.
Course recommendations coming soon.
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EssentialBuild Business Relationships skill
Establish a positive, long-term relationship between organisations and interested third parties such as suppliers, distributors, shareholders and other stakeholders in order to inform them of the organisation and its objectives.
Course recommendations coming soon.
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EssentialEnsure Customer Focus skill
Attitude that puts customers at the centre of the business in all cases.
Course recommendations coming soon.
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EssentialImplement Customer Follow-Up skill
Course recommendations coming soon.
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EssentialKeep Records On Sales skill
Keep records of the activities of the sales of products and services, tracking which products and services were sold when and maintaining customer records, in order to facilitate improvements in …
Course recommendations coming soon.
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EssentialMaintain Customer Records skill
Keep and store structured data and records about customers in accordance with customer data protection and privacy regulations.
Course recommendations coming soon.
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EssentialManage Contracts skill
Negotiate the terms, conditions, costs and other specifications of a contract while making sure they comply with legal requirements and are legally enforceable. Oversee the execution of the contract, agree …
Course recommendations coming soon.
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EssentialMaximise Sales Revenues skill
Increase possible sales volumes and avoid losses through cross-selling, upselling or promotion of additional services.
Course recommendations coming soon.
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EssentialNegotiate Price skill
Arrange an agreement on price of products or services provided or offered.
Course recommendations coming soon.
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EssentialPerform Data Analysis skill
Collect data and statistics to test and evaluate in order to generate assertions and pattern predictions, with the aim of discovering useful information in a decision-making process.
Course recommendations coming soon.
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EssentialProduce Sales Reports skill
Maintain records of calls made and products sold over a given time frame, including data regarding sales volumes, number of new accounts contacted and the costs involved.
Course recommendations coming soon.
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EssentialProspect New Customers skill
Initiate activities in order to attract new and interesting customers. Ask for recommendations and references, find places where potential customers can be located.
Course recommendations coming soon.
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EssentialStudy Sales Levels Of Products skill
Collect and analyse sales levels of products and services in order to use this information for determining the quantities to be produced in the following batches, customer feedback, price trends, …
Course recommendations coming soon.
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EssentialUse Customer Relationship Management Software skill
Use specialised software to manage company's interactions with current and future customers. Organise, automate and synchronise sales, marketing, customer service, and technical support, to increase targeted sales.
Course recommendations coming soon.
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EssentialForecast Account Metrics skill
Make predictions on the movement of account measurements and data which give insight into an organisation's financial state in order to aid analyses and evaluate potential risks.
Course recommendations coming soon.
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EssentialPerform Customers' Needs Analysis skill
Analyse the habits and needs of customers and target groups in order to devise and apply new marketing strategies and to sell more goods in a more effective way.
Course recommendations coming soon.
Optional Skills (5 of 11 displayed)
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OptionalEmployment Law knowledge
The law which mediates the relationship between employees and employers. It concerns employees' rights at work which are binding by the work contract.
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OptionalAccounting Techniques knowledge
The techniques of recording and summarising business and financial transactions and analysing, verifying, and reporting the results.
Recommended Books
1 book -
OptionalConsumer Protection knowledge
The current legislation applicable in relation to the rights of consumers in the marketplace.
Recommended Books
1 book -
OptionalCompetition Law knowledge
The legal regulations that maintain market competition by regulating anti-competitive behaviour of companies and organisations.
Recommended Books
1 book -
OptionalAdapt To Changing Situations skill
Change approach to situations based on unexpected and sudden changes in people's needs and mood or in trends; shift strategies, improvise and naturally adapt to those circumstances.
Course recommendations coming soon.
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OptionalDeliver A Sales Pitch skill
Prepare and deliver an understandably constructed sales talk for a product or a service, identifying and using persuasive argumentation.
Course recommendations coming soon.
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OptionalPerform Market Research skill
Gather, assess and represent data about target market and customers in order to facilitate strategic development and feasibility studies. Identify market trends.
Course recommendations coming soon.
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OptionalPose Questions Referring To Documents skill
Revise and formulate questions in regards to documents in general. Investigate about the completeness, confidentiality measures, style of the document, and specific instructions to handle documents.
Course recommendations coming soon.
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OptionalSpeak Different Languages skill
Master foreign languages to be able to communicate in one or more foreign languages.
Course recommendations coming soon.
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OptionalUse Communication Techniques skill
Apply techniques of communication which allow interlocutors to better understand each other and communicate accurately in the transmission of messages.
Course recommendations coming soon.
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OptionalUse Content Management System Software skill
Use software that allows publishing, editing and modifying content as well as maintenance from a central interface.
Course recommendations coming soon.
