Tourism Policy Director Administrative & Commercial Managers
SaveWhat Does a Tourism Policy Director Do?
Tourism policy directors develop and implement policies to improve tourism to their region. They develop marketing plans to promote the region in foreign regions, and monitor the operation of the tourism industry. They conduct research to investigate how tourism policies could be improved and implemented and investigate the benefits of the tourism industry to the government.
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Where Do I Start?
Tourist Resources Of A Destination For Further Development
The study of touristic resources in a specific area and its potential for further development of new touristic services and events.
Sign up to trackReady to go deeper? Pick up to 3 skills to focus on from the list below.
These are common skills for this role. Real-world experience matters more than ticking every box — use this as a guide, not a checklist.
Skills You Need to Become a Tourism Policy Director
Essential Skills
Essential Skills
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EssentialTourist Resources Of A Destination For Further Development knowledge
The study of touristic resources in a specific area and its potential for further development of new touristic services and events.
Recommended Books
1 book -
EssentialTourism Market knowledge
The study of the tourism market on a international, regional and local level and considering worldwide tourist destinations.
No book recommendations available yet.
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EssentialEnvironmental Impact Of Tourism knowledge
The study of the environmental impact of travel and tourist activities on tour destinations.
Recommended Books
2 books -
EssentialAssess An Area As A Tourism Destination skill
Evaluate an area by analysing its typology, characteristics and its application as a tourist resource.
Course recommendations coming soon.
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EssentialCoordinate Public-private Partnerships In Tourism skill
Oversee public and private partners to achieve touristic development.
Course recommendations coming soon.
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EssentialDeliver Presentations On Tourism skill
Make presentations about the tourism industry in general and about specific tourist attractions.
Course recommendations coming soon.
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EssentialDevelop Tourism Policies skill
Develop strategies for the improvement of the tourism market and operations in a country, and to promote the country as a tourism destination.
Course recommendations coming soon.
Optional Skills (5 of 20 displayed)
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OptionalForeign Affairs knowledge
The operations of a foreign affairs department in a government or public organisation and its regulations.
No book recommendations available yet.
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OptionalGovernment Policy Implementation knowledge
The procedures related to the application of government policies at all levels of public administration.
Recommended Books
1 book -
OptionalMarketing Principles knowledge
The principles of managing the relationship between consumers and products or services for the purpose of increasing sales and improving advertising techniques.
Recommended Books
1 book -
OptionalGeographical Areas Relevant To Tourism knowledge
The field of tourism geography in Europe as well as the rest of the world in order to point out relevant tourism areas and attractions.
No book recommendations available yet.
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OptionalScientific Research Methodology knowledge
The theoretical methodology used in scientific research involving doing background research, constructing an hypothesis, testing it, analysing data and concluding the results.
No book recommendations available yet.
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OptionalForeign Affairs Policy Development knowledge
The development processes of foreign affairs policies, such as relevant research methods, relevant legislation, and foreign affairs operations.
No book recommendations available yet.
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OptionalAdvise On Foreign Affairs Policies skill
Advise governments or other public organisations on the development and implementation of foreign affairs policies.
Course recommendations coming soon.
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OptionalAnalyse Foreign Affairs Policies skill
Analyse the existing policies for the handling of foreign affairs within a government or public organisation in order to evaluate them and search for improvements.
Course recommendations coming soon.
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OptionalBuild International Relations skill
Build positive communication dynamics with organisations from different countries in order to build a cooperative relationship and optimise information exchange.
Course recommendations coming soon.
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OptionalManage Government Policy Implementation skill
Manage the operations of the implementation of new government policies or changes in existing policies on a national or regional level as well as the staff involved in the implementation …
Course recommendations coming soon.
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OptionalPerform Public Relations skill
Perform public relations (PR) by managing the spread of information between an individual or an organisation and the public.
Course recommendations coming soon.
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OptionalPlan Event Marketing For Promotional Campaigns skill
Design and direct event marketing for promotional campaigns. This involves face-to-face contact between companies and customers at a wide range of events, which engages them in a participatory position and …
Course recommendations coming soon.
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OptionalPresent Reports skill
Display results, statistics and conclusions to an audience in a transparent and straightforward way.
Course recommendations coming soon.
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OptionalReport Analysis Results skill
Produce research documents or give presentations to report the results of a conducted research and analysis project, indicating the analysis procedures and methods which led to the results, as well …
Course recommendations coming soon.
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OptionalShow Intercultural Awareness skill
Course recommendations coming soon.
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OptionalSpeak Different Languages skill
Master foreign languages to be able to communicate in one or more foreign languages.
Course recommendations coming soon.
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OptionalBuild A Strategic Marketing Plan For Destination Management skill
Create a framework and general direction for marketing activities surrounding a tourist destination. This includes market research, brand development, advertising and promotion, distribution and sales.
Course recommendations coming soon.
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OptionalDevelop International Cooperation Strategies skill
Develop plans which ensure a cooperation between international public organisations such as researching different international organisations and their goals and assessing possible alignment with other organisations.
Course recommendations coming soon.
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OptionalManage Distribution Of Destination Promotional Materials skill
Oversee the distribution of touristic catalogues and brochures.
Course recommendations coming soon.
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OptionalManage Production Of Destination Promotional Materials skill
Oversee creation, production and distribution of touristic catalogues and brochures.
Course recommendations coming soon.