Category Manager Administrative & Commercial Managers
SaveWhat Does a Category Manager Do?
Category managers define the sales programme for specific product groups. They research market demands and newly supplied products.
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Where Do I Start?
Content Marketing Strategy
The process of creation and share of media and publishing content in order to acquire customers.
Sign up to trackReady to go deeper? Pick up to 3 skills to focus on from the list below.
These are common skills for this role. Real-world experience matters more than ticking every box — use this as a guide, not a checklist.
Skills You Need to Become a Category Manager
Essential Skills
Essential Skills
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EssentialContent Marketing Strategy knowledge
The process of creation and share of media and publishing content in order to acquire customers.
Recommended Books
4 books -
EssentialCorporate Social Responsibility knowledge
The handling or managing of business processes in a responsible and ethical manner considering the economic responsibility towards shareholders as equally important as the responsibility towards environmental and social stakeholders.
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EssentialConflict Management knowledge
The practices concerning the resolution of conflicts or disputes in an organisation or institution. It encompasses reducing the negative aspects of a conflict and increasing the positive outcomes of it …
Recommended Books
2 booksHow to Manage Conflicts -
EssentialMarketing Mix knowledge
Principle of marketing that describes the four fundamental elements in marketing strategies which are the product, the place, the price and the promotion.
Recommended Books
1 bookMarketing Strategy -
EssentialMarket Pricing knowledge
Price volatility according to market and price elasticity, and the factors which influence pricing trends and changes in the market in the long and short term.
Recommended Books
1 book -
EssentialPricing Strategies knowledge
The techniques, theories, and commonly accepted strategies regarding pricing of goods. The relation between pricing strategies and outcomes in the market such as profitability maximisation, deterrence of newcomers, or increase …
Recommended Books
1 book -
EssentialChannel Marketing knowledge
The strategies and practices, including channel sales, that involve distributing products directly and indirectly through partners in order to bring the products to the end consumer.
No book recommendations available yet.
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EssentialCost Management knowledge
The process of planning, monitoring and adjusting the expenses and revenues of a business in order to achieve cost efficiency and capability.
No book recommendations available yet.
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EssentialMarket Research knowledge
The processes, techniques, and purposes comprised in the first step for developing marketing strategies such as the collection of information about customers and the definition of segments and targets.
Recommended Books
2 books -
EssentialStore Design Layout knowledge
Fundamentals in layout and store design in order to achieve an optimal product placement.
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1 book -
EssentialCompany Policies knowledge
The set of rules that govern the activity of a company.
No book recommendations available yet.
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EssentialMarket Participants knowledge
The businesses, relations and opportunities of different participants in the market.
No book recommendations available yet.
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EssentialAlign Efforts Towards Business Development skill
Synchronise the efforts, plans, strategies, and actions carried out in departments of companies towards the growth of business and its turnover. Keep business development as the ultimate outcome of any …
Course recommendations coming soon.
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EssentialAnalyse Consumer Buying Trends skill
Analyse buying habits or currently prevalent customer behaviour.
Course recommendations coming soon.
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EssentialAnalyse Customer Service Surveys skill
Analyse results from surveys completed by passengers/customer; analyse results to identify trends and draw conclusions.
Course recommendations coming soon.
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EssentialAnalyse External Factors Of Companies skill
Perform research and analysis of the external factor pertaining to companies such as consumers, position in the market, competitors, and political situation.
Course recommendations coming soon.
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EssentialAnalyse Internal Factors Of Companies skill
Research and understand various internal factors that influence the operation of companies such as its culture, strategic foundation, products, prices, and available resources.
Course recommendations coming soon.
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EssentialAnalyse Work-Related Written Reports skill
Read and comprehend job-related reports, analyse the content of reports and apply findings to daily work operations.
Course recommendations coming soon.
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EssentialApply Strategic Thinking skill
Apply generation and effective application of business insights and possible opportunities, in order to achieve competitive business advantage on a long-term basis.
Course recommendations coming soon.
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EssentialCollaborate In The Development Of Marketing Strategies skill
Work together with a group of professionals to develop marketing strategies performing market analysis and financial viability while staying aligned with the company's goals.
Course recommendations coming soon.
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EssentialCoordinate Marketing Plan Actions skill
Manage the overview of the marketing actions such as the marketing planning, internal financial resource granting, advertising materials, implementation, control, and communication efforts.
Course recommendations coming soon.
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EssentialCreate Annual Marketing Budget skill
Make the calculation of both the income and expenditures that are expected to be paid over the coming year concerning the marketing related activities such as advertising, selling and delivering …
Course recommendations coming soon.
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EssentialDevelop Product Design skill
Convert market requirements into product design and development.
Course recommendations coming soon.
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EssentialEnsure Customer Focus skill
Attitude that puts customers at the centre of the business in all cases.
Course recommendations coming soon.
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EssentialIdentify Suppliers skill
Determine potential suppliers for further negotiation. Take into consideration aspects such as product quality, sustainability, local sourcing, seasonality and coverage of the area. Evaluate the likelihood of obtaining beneficial contracts …
Course recommendations coming soon.
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EssentialImpart Business Plans To Collaborators skill
Diffuse, present, and communicate business plans and strategies to managers, employees making sure that objectives, actions, and important messages are properly conveyed.
Course recommendations coming soon.
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EssentialIntegrate Strategic Foundation In Daily Performance skill
Reflect on the strategic foundation of companies, meaning their mission, vision, and values in order to integrate this foundation in the performance of the job position.
Course recommendations coming soon.
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EssentialMaintain Relationship With Suppliers skill
Build a lasting and meaningful relationship with suppliers and service providers in order to establish a positive, profitable and enduring collaboration, co-operation and contract negotiation.
Course recommendations coming soon.
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EssentialManage Budgets skill
Plan, monitor and report on the budget.
Course recommendations coming soon.
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EssentialManage Inventory skill
Control product inventory in balance of availability and storage costs.
Course recommendations coming soon.
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EssentialManage Profitability skill
Review on a regular basis sales and profit performance.
Course recommendations coming soon.
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EssentialNegotiate Sales Contracts skill
Come to an agreement between commercial partners with a focus on terms and conditions, specifications, delivery time, price etc.
Course recommendations coming soon.
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EssentialPerform Market Research skill
Gather, assess and represent data about target market and customers in order to facilitate strategic development and feasibility studies. Identify market trends.
Course recommendations coming soon.
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EssentialPerform Multiple Tasks At The Same Time skill
Course recommendations coming soon.
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EssentialPerform Project Management skill
Manage and plan various resources, such as human resources, budget, deadline, results, and quality necessary for a specific project, and monitor the project's progress in order to achieve a specific …
Course recommendations coming soon.
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EssentialPerform Risk Analysis skill
Identify and assess factors that may jeopardise the success of a project or threaten the organisation's functioning. Implement procedures to avoid or minimise their impact.
Course recommendations coming soon.
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EssentialPlan Marketing Campaign skill
Develop a method to promote a product through different channels, such as television, radio, print and online platforms, social media with the aim to communicate and deliver value to customers.
Course recommendations coming soon.
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EssentialPlan Marketing Strategy skill
Determine the objective of the marketing strategy whether it is for establishing image, implementing a pricing strategy, or raising awareness of the product. Establish approaches of marketing actions to ensure …
Course recommendations coming soon.
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EssentialShow Entrepreneurial Spirit skill
demonstrate a proactive attitude and determination to achieve success in business
Course recommendations coming soon.
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EssentialStudy Sales Levels Of Products skill
Collect and analyse sales levels of products and services in order to use this information for determining the quantities to be produced in the following batches, customer feedback, price trends, …
Course recommendations coming soon.
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EssentialTrack Key Performance Indicators skill
Identify the quantifiable measures that a company or industry uses to gauge or compare performance in terms of meeting their operational and strategic goals, using preset performance indicators.
Course recommendations coming soon.
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EssentialDefine Measurable Marketing Objectives skill
Outline the measurable performance indicators of the marketing plan such as market share, customer value, brand awareness, and sales revenues. Follow up on the progress of these indicators during the …
Course recommendations coming soon.
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EssentialEvaluate Marketing Content skill
Revise, assess, align, and approve marketing material and content defined in the marketing plan. Evaluate written word, images, print or video advertisements, public speeches, and statements in accordance with the …
Course recommendations coming soon.
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EssentialIdentify Potential Markets For Companies skill
Observe and analyse market research findings in order to determine promising and profitable markets. Consider the firm's specific advantage and match it with markets where such value proposition is missing.
Course recommendations coming soon.
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EssentialIntegrate Marketing Strategies With The Global Strategy skill
Integrate the marketing strategy and its elements such as the market definition, competitors, price strategy, and communication with the general guidelines of the global strategy of the company.
Course recommendations coming soon.
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EssentialPerform Product Planning skill
Identify and articulate market requirements that define a product's feature set. Product planning serves as the basis for decisions about price, distribution and promotion.
Course recommendations coming soon.
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EssentialSelect Optimal Distribution Channel skill
Choose the best possible distribution channel for the customer.
Course recommendations coming soon.
Optional Skills (5 of 11 displayed)
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OptionalCommunication Principles knowledge
The set of commonly shared principles in regards with communication such as active listening, establish rapport, adjusting the register, and respecting the intervention of others.
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OptionalBrand Marketing Techniques knowledge
The methods and systems used in researching and establishing a brand identity for marketing purposes.
Recommended Books
1 book -
OptionalEmployment Law knowledge
The law which mediates the relationship between employees and employers. It concerns employees' rights at work which are binding by the work contract.
Recommended Books
1 book -
OptionalTeamwork Principles knowledge
The cooperation between people characterised by a unified commitment to achieving a given goal, participating equally, maintaining open communication, facilitating effective usage of ideas etc.
No book recommendations available yet.
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OptionalAbide By Business Ethical Code Of Conducts skill
Course recommendations coming soon.
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OptionalCreate Solutions To Problems skill
Solve problems which arise in planning, prioritising, organising, directing/facilitating action and evaluating performance. Use systematic processes of collecting, analysing, and synthesising information to evaluate current practice and generate new understandings …
Course recommendations coming soon.
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OptionalDevelop Professional Network skill
Reach out to and meet up with people in a professional context. Find common ground and use your contacts for mutual benefit. Keep track of the people in your personal …
Course recommendations coming soon.
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OptionalEnsure Cross-Department Cooperation skill
Guarantee communication and cooperation with all the entities and teams in a given organisation, according to the company strategy.
Course recommendations coming soon.
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OptionalInspect Data skill
Analyse, transform and model data in order to discover useful information and to support decision-making.
Course recommendations coming soon.
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OptionalUse Different Communication Channels skill
Make use of various types of communication channels such as verbal, handwritten, digital and telephonic communication with the purpose of constructing and sharing ideas or information.
Course recommendations coming soon.
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OptionalReport Accounts Of The Professional Activity skill
Recount events and facts which happened in professional contexts in a trustworthy manner.
Course recommendations coming soon.
