Search Engine Optimisation Expert ICT Professionals
SaveWhat Does a Search Engine Optimisation Expert Do?
Search engine optimisation experts increase the ranking of a company's web pages with regard to target queries in a search engine. They create and launch SEO campaigns and identify areas of improvement. Search engine optimisation experts may conduct pay per click (PPC) campaigns.
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Social Media Marketing Techniques
The marketing methods and strategies used to increase attention and website traffic through social media channels.
These are common skills for this role, based on a European framework. Requirements vary between jobs, including in the UK. Real-world experience matters more than ticking every box - use this as a guide, not a checklist.
Skills You Need to Become a Search Engine Optimisation Expert
Essential Skills
Essential Skills
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EssentialSocial Media Marketing Techniques knowledge
The marketing methods and strategies used to increase attention and website traffic through social media channels.
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EssentialContent Marketing Strategy knowledge
The process of creation and share of media and publishing content in order to acquire customers.
Recommended Books
3 books -
EssentialWeb Analytics knowledge
The characteristics, tools and techniques for measurement, collection, analysis and reporting of web data to get information on the users' behaviour and to improve the performance of a website.
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EssentialKeywords In Digital Content knowledge
The digital tools to conduct keyword research. The information retrieval systems identify the content of a document guided by keywords and metadata.
No book recommendations available yet.
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EssentialSales Strategies knowledge
The principles concerning customer behaviour and target markets with the aim of promotion and sales of a product or a service.
No book recommendations available yet.
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EssentialApply Social Media Marketing skill
Employ website traffic of social media such as Facebook and Twitter to generate attention and participation of existing and potential customers through discussion forums, web logs, microblogging and social communities …
Course recommendations coming soon.
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EssentialConduct Search Engine Optimisation skill
Execute optimal marketing research and strategies on search engine processes, also known as search engine marketing (SEM), in order to increase online traffic and website exposure.
Course recommendations coming soon.
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EssentialPerform Online Data Analysis skill
Analyse online experiences and online data for purposes of understanding user behaviour, triggers of online attention, and other factors that could optimise webpage development and exposure.
Course recommendations coming soon.
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EssentialProvide Written Content skill
Communicate information in written form via digital or print media according to the needs of the target group. Structure the content according to specifications and standards. Apply grammar and spelling …
Course recommendations coming soon.
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EssentialUse Customer Relationship Management Software skill
Use specialised software to manage company's interactions with current and future customers. Organise, automate and synchronise sales, marketing, customer service, and technical support, to increase targeted sales.
Course recommendations coming soon.
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EssentialEnhance Website Visibility skill
Promote the website to users, business partners and search engines. Optimise the website exposure to search engines, send out emails, determine pricing and policies and conduct marketing actions.
Course recommendations coming soon.
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EssentialIntegrate Content Into Output Media skill
Compile and integrate media and text content into online and offline systems, such as websites, platforms, applications and social media, for publishing and distribution.
Course recommendations coming soon.
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EssentialManage Content Development Projects skill
Plan and implement the creation, delivery and management of digital or printed content, develop a system that describes the entire editorial content development and publishing process and use ICT tools …
Course recommendations coming soon.
Optional Skills (5 of 13 displayed)
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OptionalDigital Marketing Techniques knowledge
The marketing techniques used on the web to reach and engage with stakeholders, customers and clients.
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OptionalMobile Marketing knowledge
The study of marketing which uses mobile devices as a communication channel. This approach can provide potential customers with personalised information (using location or time context) which promotes products, services …
Recommended Books
1 book -
OptionalBehavioural Science knowledge
The investigation and analysis of subject behaviour through regulated and lifelike observations and disciplined scientific experiments.
No book recommendations available yet.
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OptionalIdentify ICT User Needs skill
Determine the needs and requirements of ICT users of a specific system by applying analytical methods, such as target group analysis.
Course recommendations coming soon.
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OptionalPerform Market Research skill
Gather, assess and represent data about target market and customers in order to facilitate strategic development and feasibility studies. Identify market trends.
Course recommendations coming soon.
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OptionalPlan Digital Marketing skill
Develop digital marketing strategies for both leisure and business purposes, create websites and deal with mobile technology and social networking.
Course recommendations coming soon.
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OptionalProvide Cost Benefit Analysis Reports skill
Prepare, compile and communicate reports with broken down cost analysis on the proposal and budget plans of the company. Analyse the financial or social costs and benefits of a project …
Course recommendations coming soon.
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OptionalTranslate Requirement Concepts Into Visual Design skill
Develop visual design from given specifications and requirements, based on the analysis of the scope and target audience. Create a visual representation of ideas such as logos, website graphics, digital …
Course recommendations coming soon.
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OptionalUse Different Communication Channels skill
Make use of various types of communication channels such as verbal, handwritten, digital and telephonic communication with the purpose of constructing and sharing ideas or information.
Course recommendations coming soon.
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OptionalCreate Content Title skill
Come up with an appealing title that draws people's attention to the content of your article, story or publication.
Course recommendations coming soon.
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OptionalExecute Email Marketing skill
Conceptualise and write targeted customer emails, manage customer emails for the brand email marketing programmes in order to ensure enhanced profit and improved customer communication and prospection.
Course recommendations coming soon.
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OptionalStudy Website Behaviour Patterns skill
Research, analyse and optimise business results and user experience online through the use of tracking website metric tools.
Course recommendations coming soon.
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OptionalUse Content Management System Software skill
Use software that allows publishing, editing and modifying content as well as maintenance from a central interface.
Course recommendations coming soon.