Web Content Manager ICT Professionals
SaveWhat Does a Web Content Manager Do?
Web content managers curate or create content for a web platform according to the long-term strategic goals, policies and procedures for an organisation's online content or their customers. They control and monitor compliance with standards, legal and privacy regulations and ensure web optimisation. They are also responsible for integrating the work of writers and designers to produce a final layout which is compatible with corporate standards.
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Information Structure
The type of infrastructure which defines the format of data: semi-structured, unstructured and structured.
These are common skills for this role, based on a European framework. Requirements vary between jobs, including in the UK. Real-world experience matters more than ticking every box - use this as a guide, not a checklist.
Skills You Need to Become a Web Content Manager
Essential Skills
Essential Skills
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EssentialInformation Structure knowledge
The type of infrastructure which defines the format of data: semi-structured, unstructured and structured.
Recommended Books
2 books -
EssentialAuthoring Software knowledge
The software that provides pre-programmed elements which allow the development of interactive multimedia applications in order to edit, structure and lay out content intended for publication.
No book recommendations available yet.
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EssentialKeywords In Digital Content knowledge
The digital tools to conduct keyword research. The information retrieval systems identify the content of a document guided by keywords and metadata.
No book recommendations available yet.
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EssentialLegal Requirements Of ICT Products knowledge
The international regulations related to the development and use of ICT products.
No book recommendations available yet.
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EssentialPublishing Strategy knowledge
The methods, rules, media and tools of publishing content from content management systems in single sources or cross media.
No book recommendations available yet.
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EssentialWeb Programming knowledge
The programming paradigm that is based on combining markup (which adds context and structure to text) and other web programming code, such as AJAX, javascript and PHP, in order to …
No book recommendations available yet.
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EssentialContent Development Processes knowledge
The specialised techniques used to design, write, compile, edit and organise digital content, such as text, graphics and videos for publishing purposes.
No book recommendations available yet.
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EssentialStyle Sheet Languages knowledge
The field of computer language that conveys the presentation of structured documents such as Cascading Style Sheets (CSS). These documents have to adhere to style sheets, a set of stylistic …
No book recommendations available yet.
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EssentialComply With Legal Regulations skill
Ensure you are properly informed of the legal regulations that govern a specific activity and adhere to its rules, policies and laws.
Course recommendations coming soon.
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EssentialConduct Search Engine Optimisation skill
Execute optimal marketing research and strategies on search engine processes, also known as search engine marketing (SEM), in order to increase online traffic and website exposure.
Course recommendations coming soon.
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EssentialEnsure Compliance With Company Regulations skill
Guarantee that employees' activities follow company regulations, as implemented through client and corporate guidelines, directives, policies and programmes.
Course recommendations coming soon.
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EssentialEnsure Compliance With Legal Requirements skill
Guarantee compliance with established and applicable standards and legal requirements such as specifications, policies, standards or law for the goal that organisations aspire to achieve in their efforts.
Course recommendations coming soon.
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EssentialIdentify Customer Requirements skill
Apply techniques and tools, such as surveys, questionnaires, ICT applications, for eliciting, defining, analysing, documenting and maintaining user requirements from system, service or product.
Course recommendations coming soon.
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EssentialIdentify Legal Requirements skill
Conduct research for applicable legal and normative procedures and standards, analyse and derive legal requirements that apply to the organisation, its policies and products.
Course recommendations coming soon.
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EssentialInterpret Technical Texts skill
Read and understand technical texts that provide information on how to perform a task, usually explained in steps.
Course recommendations coming soon.
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EssentialManage Online Content skill
Ensure the website content is up to date, organised, attractive and meets the target audience needs, the requirements of the company and international standards by checking the links, setting the …
Course recommendations coming soon.
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EssentialProvide Multimedia Content skill
Develop multimedia materials such as screen shots, graphics, slide shows, animations and videos to be used as content integrated in a broader informational context.
Course recommendations coming soon.
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EssentialProvide Written Content skill
Communicate information in written form via digital or print media according to the needs of the target group. Structure the content according to specifications and standards. Apply grammar and spelling …
Course recommendations coming soon.
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EssentialTranslate Requirement Concepts Into Visual Design skill
Develop visual design from given specifications and requirements, based on the analysis of the scope and target audience. Create a visual representation of ideas such as logos, website graphics, digital …
Course recommendations coming soon.
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EssentialUse Markup Languages skill
Utilise computer languages that are syntactically distinguishable from the text to add annotations to a document, specify layout and process types of documents such as HTML.
Course recommendations coming soon.
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EssentialApply Tools For Content Development skill
Use specialised content development tools such as content and terminology management systems, translation memory systems, language checker and editors to generate, compile and transform content according to specified standards.
Course recommendations coming soon.
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EssentialCompile Content skill
Retrieve, select and organise content from specific sources, according to the requirements of the output media such as printed materials, online applications, platforms, websites and video.
Course recommendations coming soon.
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EssentialConduct Content Quality Assurance skill
Carry out validation of content by reviewing it according to formal and functional quality, usability and applicable standards.
Course recommendations coming soon.
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EssentialCreate Content Title skill
Come up with an appealing title that draws people's attention to the content of your article, story or publication.
Course recommendations coming soon.
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EssentialIntegrate Content Into Output Media skill
Compile and integrate media and text content into online and offline systems, such as websites, platforms, applications and social media, for publishing and distribution.
Course recommendations coming soon.
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EssentialManage Content Metadata skill
Apply content management methods and procedures to define and use metadata concepts, such as the data of creation, in order to describe, organise and archive content such as documents, video …
Course recommendations coming soon.
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EssentialTranslate Requirement Concepts Into Content skill
Develop digital content by following given requirements and guidelines.
Course recommendations coming soon.
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EssentialUse Content Management System Software skill
Use software that allows publishing, editing and modifying content as well as maintenance from a central interface.
Course recommendations coming soon.
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EssentialUtilise Content Types skill
Use MIME types and subtypes as standard identifier to indicate the type of data that a file contains such as the type of link, object, script and style elements and …
Course recommendations coming soon.
Optional Skills (5 of 17 displayed)
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OptionalCognitive Psychology knowledge
The human mental processes such as attention, memory, language use, perception, problem solving, creativity and thinking.
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OptionalContent Marketing Strategy knowledge
The process of creation and share of media and publishing content in order to acquire customers.
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OptionalJavascript knowledge
The techniques and principles of software development, such as analysis, algorithms, coding, testing and compiling of programming paradigms in JavaScript.
Recommended Books
3 books -
OptionalPHP knowledge
The techniques and principles of software development, such as analysis, algorithms, coding, testing and compiling of programming paradigms in PHP.
Recommended Books
4 books -
OptionalAJAX knowledge
The techniques and principles of software development, such as analysis, algorithms, coding, testing and compiling of programming paradigms in AJAX.
No book recommendations available yet.
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Optional
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OptionalSass knowledge
The computer language Sass is a style sheet language that conveys the presentation of structured documents. These documents have to adhere to style sheets, a set of stylistic rules such …
Recommended Books
1 book -
OptionalCSS knowledge
The computer language CSS is a style sheet language that conveys the presentation of structured documents. These documents have to adhere to style sheets, a set of stylistic rules such …
Recommended Books
1 book -
OptionalJSSS knowledge
The computer language JSSS is a style sheet language that conveys the presentation of structured documents. These documents have to adhere to style sheets, a set of stylistic rules such …
No book recommendations available yet.
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OptionalWorld Wide Web Consortium Standards knowledge
The standards, technical specifications and guidelines developed by the international organisation World Wide Web Consortium (W3C) which allow the design and development of web applications.
No book recommendations available yet.
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OptionalEnsure Proper Document Management skill
Guarantee that the tracking and recording standards and rules for document management are followed, such as ensuring that changes are identified, that documents remain readable and that obsoleted documents are …
Course recommendations coming soon.
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OptionalPerform Online Data Analysis skill
Analyse online experiences and online data for purposes of understanding user behaviour, triggers of online attention, and other factors that could optimise webpage development and exposure.
Course recommendations coming soon.
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OptionalProofread Text skill
Read a text thoroughly, search for, review and correct errors to ensure content is valid for publishing.
Course recommendations coming soon.
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OptionalDesign Digital Call To Action skill
Appeal the audience in order to provoke their instant response. Use imperative verb forms in the message such as "Visit us now!".
Course recommendations coming soon.
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OptionalManage Content Development Projects skill
Plan and implement the creation, delivery and management of digital or printed content, develop a system that describes the entire editorial content development and publishing process and use ICT tools …
Course recommendations coming soon.
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OptionalPerform Copywriting skill
Write creative texts targeted to a specific audience for marketing and advertising purposes and ensure that the message convinces potential customers to buy a product or a service and facilitates …
Course recommendations coming soon.
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OptionalProvide Guidelines For Content Development skill
Develop standards and structures for content development such as formats, styles, layout, structures, content types, terminology, XML and DITA. Implement them in document type definitions and apply them during work …
Course recommendations coming soon.
