Shop Manager Hospitality & Retail Managers
SaveWhat Does a Shop Manager Do?
Shop managers are responsible for activities and staff in specialised shops.
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Where Do I Start?
Sales Activities
The supply of goods, sale of goods and the related financial aspects. The supply of goods entails the selection of goods, import and transfer. The financial aspect includes the processing of purchasing and sales invoices, payments etc. The sale of goods implies the proper presentation and positioning of the goods in the shop in terms of acessibility, promotion, light exposure.
Sign up to trackReady to go deeper? Pick up to 3 skills to focus on from the list below.
These are common skills for this role. Real-world experience matters more than ticking every box — use this as a guide, not a checklist.
Skills You Need to Become a Shop Manager
Essential Skills
Essential Skills
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EssentialSales Activities knowledge
The supply of goods, sale of goods and the related financial aspects. The supply of goods entails the selection of goods, import and transfer. The financial aspect includes the processing …
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EssentialEmployment Law knowledge
The law which mediates the relationship between employees and employers. It concerns employees' rights at work which are binding by the work contract.
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EssentialAdhere To Organisational Guidelines skill
Adhere to organisational or department specific standards and guidelines. Understand the motives of the organisation and the common agreements and act accordingly.
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EssentialApply Health And Safety Standards skill
Adhere to standards of hygiene and safety established by respective authorities.
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EssentialApply Procurement skill
Undertake ordering of services, equipment, goods or ingredients, compare costs and check the quality to ensure optimal payoff for the organisation.
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EssentialEnsure Compliance With Purchasing And Contracting Regulations skill
Implement and monitor company activities in compliance with legal contracting and purchasing legislations.
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EssentialEnsure Correct Goods Labelling skill
Ensure that goods are labeled with all necessary labeling information (e.g. legal, technological, hazardous and others) regarding the product. Ensure that labels respects the legal requirements and adhere to regulations.
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EssentialEnsure Customer Focus skill
Attitude that puts customers at the centre of the business in all cases.
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EssentialMaintain Relationship With Customers skill
Build a lasting and meaningful relationship with customers in order to ensure satisfaction and fidelity by providing accurate and friendly advice and support, by delivering quality products and services and …
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EssentialMaintain Relationship With Suppliers skill
Build a lasting and meaningful relationship with suppliers and service providers in order to establish a positive, profitable and enduring collaboration, co-operation and contract negotiation.
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EssentialManage Budgets skill
Plan, monitor and report on the budget.
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EssentialManage Staff skill
Manage employees and subordinates, working in a team or individually, to maximise their performance and contribution. Schedule their work and activities, give instructions, motivate and direct the workers to meet …
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EssentialManage Theft Prevention skill
Apply theft and robbery prevention; monitor security surveillance equipment; enforce security procedures if needed.
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EssentialMaximise Sales Revenues skill
Increase possible sales volumes and avoid losses through cross-selling, upselling or promotion of additional services.
Course recommendations coming soon.
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EssentialMeasure Customer Feedback skill
Evaluate customer's comments in order to find out whether customers feel satisfied or dissatisfied with the product or service.
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EssentialMonitor Customer Service skill
Ensure all employees are providing excellent customer service in accordance to company policy.
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EssentialNegotiate Buying Conditions skill
Negotiate terms such as price, quantity, quality, and delivery terms with vendors and suppliers in order to ensure the most beneficial buying conditions.
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EssentialNegotiate Sales Contracts skill
Come to an agreement between commercial partners with a focus on terms and conditions, specifications, delivery time, price etc.
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EssentialObtain Relevant Licenses skill
Comply with specific legal regulations, e.g. install the necessary systems and provide the necessary documentation, in order to obtain the relevant license.
Course recommendations coming soon.
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EssentialOrder Supplies skill
Command products from relevant suppliers to get convenient and profitable products to purchase.
Course recommendations coming soon.
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EssentialOversee Promotional Sales Prices skill
Ensure that sale prices and promotions are passed through the register as they should.
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EssentialRecruit Employees skill
Hire new employees by scoping the job role, advertising, performing interviews and selecting staff in line with company policy and legislation.
Course recommendations coming soon.
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EssentialSet Sales Goals skill
Set sales goals and objectives to be reached by a sales team within a period of time such as the target amount of sales made and new customers found.
Course recommendations coming soon.
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EssentialSet Up Pricing Strategies skill
Apply methods used for setting product value taking into consideration market conditions, competitor actions, input costs, and others.
Course recommendations coming soon.
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EssentialStudy Sales Levels Of Products skill
Collect and analyse sales levels of products and services in order to use this information for determining the quantities to be produced in the following batches, customer feedback, price trends, …
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EssentialSupervise Merchandise Displays skill
Work closely together with visual display staff to decide how items should be displayed, in order to maximise customer interest and product sales.
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EssentialUse Different Communication Channels skill
Make use of various types of communication channels such as verbal, handwritten, digital and telephonic communication with the purpose of constructing and sharing ideas or information.
Course recommendations coming soon.
Optional Skills (5 of 20 displayed)
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OptionalExamine Merchandise skill
Control that items put up for sale are correctly priced and displayed and that they function as advertised.
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OptionalIdentify Suppliers skill
Determine potential suppliers for further negotiation. Take into consideration aspects such as product quality, sustainability, local sourcing, seasonality and coverage of the area. Evaluate the likelihood of obtaining beneficial contracts …
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OptionalImplement Marketing Strategies skill
Implement strategies which aim to promote a specific product or service, using the developed marketing strategies.
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OptionalImplement Sales Strategies skill
Carry out the plan to gain competitive advantage on the market by positioning the company's brand or product and by targeting the right audience to sell this brand or product …
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OptionalMaintain Store Cleanliness skill
Keep the store tidy and clean by hovering and mopping.
Course recommendations coming soon.
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OptionalManage Inventory skill
Control product inventory in balance of availability and storage costs.
Course recommendations coming soon.
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OptionalManaging A Business With Great Care skill
Detailed and thorough treatment of transactions, compliance with regulations and supervision of employees, safeguarding a smooth running of daily operations.
Course recommendations coming soon.
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OptionalOperate Cash Point skill
Count the money; balance cash drawer at the end of the shift; receive payments and process payment information; use scanning equipment.
Course recommendations coming soon.
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OptionalPerform Market Research skill
Gather, assess and represent data about target market and customers in order to facilitate strategic development and feasibility studies. Identify market trends.
Course recommendations coming soon.
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OptionalPlan Marketing Strategy skill
Determine the objective of the marketing strategy whether it is for establishing image, implementing a pricing strategy, or raising awareness of the product. Establish approaches of marketing actions to ensure …
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OptionalProduce Sales Reports skill
Maintain records of calls made and products sold over a given time frame, including data regarding sales volumes, number of new accounts contacted and the costs involved.
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OptionalSell Products skill
Encourage sales by identifying the customer's buying needs and by promoting benefits and features of the organisation's products. Respond to and resolve customer objections and agree to mutually beneficial terms …
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OptionalStore Products skill
Store products to ensure the quality and in accordance with standards and regulations. Ensure the stock facilities are kept according to hygiene standards, regulating temperature, heating and air conditioning of …
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OptionalWrite Work-Related Reports skill
Compose work-related reports that support effective relationship management and a high standard of documentation and record keeping. Write and present results and conclusions in a clear and intelligible way so …
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OptionalCoordinate Orders From Various Suppliers skill
Handle orders from various suppliers and ensure the best quality by performing an analysis of their sample products.
Course recommendations coming soon.
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OptionalEnsure Store Security skill
Implement and monitor security measures within the store; be vigilant about shoplifters and fraudulent use of credit cards.
Course recommendations coming soon.
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OptionalHandle Financial Overviews Of The Store skill
Monitor the financial situation, analyse the store's sales figures.
Course recommendations coming soon.
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OptionalManage Aftersales Processes To Comply With Business Standards skill
Oversee the progress of after sales activities; make sure that all work is carried out in accordance to business procedures and legal requirements.
Course recommendations coming soon.
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OptionalProcess Orders From Online Shop skill
Process orders from web shop; direct sales, packaging and shipment.
Course recommendations coming soon.
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OptionalUse Internet To Increase Sales skill
Promote goods and services through the use of internet systems such as e-commerce, m-commerce and social media in order to increase sales.
Course recommendations coming soon.