Advertising Media Buyer Business & Administration Professionals
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Advertising media buyers purchase, on behalf of their clients, advertising space in the print, broadcast and online media. They analyse the effectiveness and appropriateness of the different channels depending on the good or service providing advice for the decision-making. They try to negotiate the best price, without compromising the quality of the advertisements. They support the development and implementation of marketing and advertising plans in the communications part through the most suited media outlet.
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Where Do I Start?
Copyright Legislation
Legislation describing the protection of the rights of original authors over their work, and how others can use it.
Sign up to trackReady to go deeper? Pick up to 3 skills to focus on from the list below.
These are common skills for this role. Real-world experience matters more than ticking every box — use this as a guide, not a checklist.
Skills You Need to Become an Advertising Media Buyer
Essential Skills
Essential Skills
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EssentialCopyright Legislation knowledge
Legislation describing the protection of the rights of original authors over their work, and how others can use it.
No book recommendations available yet.
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EssentialTypes Of Media knowledge
The means of mass communication, such as internet, television, journals, and radio, that reach and influence the majority of the public.
Recommended Books
1 book -
EssentialMedia Planning knowledge
The process of selecting the best media to reach marketing and advertising strategy objectives in order to promote a client's product or service. This process encompasses research on target audiences, …
Recommended Books
2 books -
EssentialDevelop Professional Network skill
Reach out to and meet up with people in a professional context. Find common ground and use your contacts for mutual benefit. Keep track of the people in your personal …
Course recommendations coming soon.
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EssentialIdentify Customer's Needs skill
Use appropriate questions and active listening in order to identify customer expectations, desires and requirements according to product and services.
Course recommendations coming soon.
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EssentialManage Budgets skill
Plan, monitor and report on the budget.
Course recommendations coming soon.
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EssentialManage Contracts skill
Negotiate the terms, conditions, costs and other specifications of a contract while making sure they comply with legal requirements and are legally enforceable. Oversee the execution of the contract, agree …
Course recommendations coming soon.
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EssentialNegotiate Terms With Suppliers skill
Identify and work with suppliers to ensure quality of supply and best price has been negotiated.
Course recommendations coming soon.
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EssentialPresent Arguments Persuasively skill
Present arguments during a negotiation or debate, or in written form, in a persuasive manner in order to obtain the most support for the case the speaker or writer represents.
Course recommendations coming soon.
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EssentialStudy Sales Levels Of Products skill
Collect and analyse sales levels of products and services in order to use this information for determining the quantities to be produced in the following batches, customer feedback, price trends, …
Course recommendations coming soon.
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EssentialBuy Advertising Space skill
Analyse different advertising outlets in order to buy the most appropriate advertising space for the product or service such as newspapers, posters, and advertisements. Negotiate conditions, prices, and follow up …
Course recommendations coming soon.
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EssentialMeet Expectations Of Target Audience skill
Research the needs and expectations of the target audience to ensure the program's theme meets both.
Course recommendations coming soon.
Optional Skills (5 of {{ profession.optional_skills|length }} displayed)
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OptionalMarketing Principles knowledge
The principles of managing the relationship between consumers and products or services for the purpose of increasing sales and improving advertising techniques.
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OptionalDemography knowledge
The scientific field of study that deals with studying the size, structure, and distribution of the human population, and its geographical and temporal changes.
Recommended Books
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OptionalAdvertising Techniques knowledge
The communication strategies intended to persuade or encourage an audience, and the different media which are used to achieve this goal.
No book recommendations available yet.
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OptionalMedia Studies knowledge
Academic field dealing with the history, content, and impact of diverse media with a special focus on mass communication.
Recommended Books
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OptionalPolling Techniques knowledge
The different methods to approach targets and collect information from them for a variety of purposes. Polling techniques such as self-administered questionnaires, remote interviews, and personal Interviews.
No book recommendations available yet.
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OptionalAnalyse Consumer Buying Trends skill
Analyse buying habits or currently prevalent customer behaviour.
Course recommendations coming soon.
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OptionalCoordinate Advertising Campaigns skill
Organise course of action to promote a product or service; oversee the production of TV advertisements, newspaper and magazine ads, suggest mail packs, email campaigns, websites, stands and other advertising …
Course recommendations coming soon.
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OptionalDocument Interviews skill
Record, write, and capture answers and information collected during interviews for processing and analysis using shorthand or technical equipment.
Course recommendations coming soon.
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OptionalDraw Conclusions From Market Research Results skill
Analyse, draw conclusions and present major observations from the results of market research. Suggest on potential markets, prices, target groups, or investments.
Course recommendations coming soon.
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OptionalEvaluate Advertising Campaign skill
Assess the performance of the advertising campaign after implementation and conclusion. Check if objectives were met and if the campaign was successful.
Course recommendations coming soon.
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OptionalNegotiate Buying Conditions skill
Negotiate terms such as price, quantity, quality, and delivery terms with vendors and suppliers in order to ensure the most beneficial buying conditions.
Course recommendations coming soon.
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OptionalUse Analytics For Commercial Purposes skill
Understand, extract and make use of patterns found in data. Use analytics to describe consistent happenings in observed samples in order to apply them to commercial plans, strategies, and corporate …
Course recommendations coming soon.
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OptionalCreate Media Plan skill
Determine how, where and when advertisments will be distributed in various media. Decide on consumer target group, area and marketing objectives in order to choose the media platform for advertising.
Course recommendations coming soon.
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OptionalCreate Media Schedule skill
Determine the pattern of advertising timing when ads must appear in the media and the frequency of these advertisements. Follow scheduling models such as continuity and pulsing.
Course recommendations coming soon.
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OptionalDevelop Online Community Plan skill
Create the community's plan to grow the online community, build usage, retain recent users and increase the user's participation.
Course recommendations coming soon.
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OptionalManage Online Communications skill
Oversee and supervise communications of a company, entity, or person in online outlets. Ensure that the information being communicated online is in line with the strategy and image aimed to …
Course recommendations coming soon.
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OptionalMonitor Media Industry Research Figures skill
Keep up to date with distribution figures of the various printed media outlets such as newspapers and journals; with the audience figures of radio and television or of specific broadcast …
Course recommendations coming soon.
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OptionalPerform Media Outlets Research skill
Research what will be the best and most effective way to reach the majority of consumers by defining the target audience and the type of media outlet that better fit …
Course recommendations coming soon.