Marketing Assistant Business & Administration Professionals
SaveWhat Does a Marketing Assistant Do?
Marketing assistants support all the efforts and operations carried out by marketing managers and officers. They prepare reports in relation to the marketing operations needed by other departments, especially account and financial divisions. They ensure that resources needed by the managers to perform their job are in place.
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Where Do I Start?
Market Research
The processes, techniques, and purposes comprised in the first step for developing marketing strategies such as the collection of information about customers and the definition of segments and targets.
Sign up to trackReady to go deeper? Pick up to 3 skills to focus on from the list below.
These are common skills for this role. Real-world experience matters more than ticking every box — use this as a guide, not a checklist.
Skills You Need to Become a Marketing Assistant
Essential Skills
Essential Skills
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EssentialMarket Research knowledge
The processes, techniques, and purposes comprised in the first step for developing marketing strategies such as the collection of information about customers and the definition of segments and targets.
Recommended Books
4 books -
EssentialMarketing Department Processes knowledge
The different processes, duties, jargon, role in an organisation, and other specificities of the marketing department within an organisation such as market research, marketing strategies, and advertising processes.
Recommended Books
1 book -
EssentialMarketing Management knowledge
The academic discipline and function in an organisation which focuses on the market research, market development, and the creation of marketing campaigns to raise awareness on the company's services and …
Recommended Books
2 books -
EssentialCustomer Relationship Management knowledge
The customer-oriented management approach and basic principles of successful customer relations that focus on interactions with customers such as technical support, customer services, after-sales support and direct communication with the …
Recommended Books
1 book -
EssentialBuild Business Relationships skill
Establish a positive, long-term relationship between organisations and interested third parties such as suppliers, distributors, shareholders and other stakeholders in order to inform them of the organisation and its objectives.
Course recommendations coming soon.
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EssentialFollow The Statutory Obligations skill
Understand, abide by, and apply the statutory obligations of the company in the daily performance of the job.
Course recommendations coming soon.
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EssentialManage The Handling Of Promotional Materials skill
Plan and prepare the production of promotional materials with third parties by contacting printing companies, agreeing on logistics and delivery, and making sure that deadlines are met.
Course recommendations coming soon.
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EssentialOrganise Business Documents skill
Put together documents coming from the photocopier, the mail, or the daily operations of businesses.
Course recommendations coming soon.
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EssentialPerform Business Research skill
Search and collect information relevant for the development of businesses in different fields ranging from legal, accounting, finance, up to commercial matters.
Course recommendations coming soon.
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EssentialPerform Office Routine Activities skill
Program, prepare, and perform activities required to be performed everyday in offices such as mailing, receiving supplies, updating managers and employees, and keeping operations running smoothly.
Course recommendations coming soon.
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EssentialPrepare Presentation Material skill
Prepare the documents, slide shows, posters and any other media needed for specific audiences.
Course recommendations coming soon.
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EssentialProcess Commissioned Instructions skill
Process instructions, usually oral ones, provided by managers and directives on actions required to be made. Take note, inquire, and take action on the commissioned requests.
Course recommendations coming soon.
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EssentialSupport Managers skill
Provide support and solutions to managers and directors in regards with their business needs and requests for the running of a business or the daily operations of a business unit.
Course recommendations coming soon.
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EssentialUpdate Budget skill
Make sure that a given budget remains up to date using most recent and most accurate information. Anticipate possible variations and ensure that the set budgetary goals can be reached …
Course recommendations coming soon.
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EssentialUse Different Communication Channels skill
Make use of various types of communication channels such as verbal, handwritten, digital and telephonic communication with the purpose of constructing and sharing ideas or information.
Course recommendations coming soon.
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EssentialAssist In The Practical Actions For Developing Marketing Campaigns skill
Provide assistance and support in all the efforts and actions required to implement a marketing campaign such as contacting advertisers, preparing briefings, setting up meetings, and shopping around for suppliers.
Course recommendations coming soon.
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EssentialCommunicate Schedules To The People Concerned skill
Convey relevant scheduling information. Present the schedule to the persons concerned, and inform them of any schedule changes. Approve the schedules and verify that everyone has understood the information sent …
Course recommendations coming soon.
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EssentialDraft Corporate Emails skill
Prepare, compile, and write mails with the adequate information and an appropriate language to make internal or external communications.
Course recommendations coming soon.
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EssentialManage Personnel Agenda skill
Schedule and confirm appointments for the personnel of the office, mostly managers and directive employees, with external parties.
Course recommendations coming soon.
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EssentialRevise Drafts Made By Managers skill
Revise drafts made by managers in order to check completeness, accuracy, and formatting.
Course recommendations coming soon.
Optional Skills (5 of 26 displayed)
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OptionalPublic Relations knowledge
The practice of managing all aspects of the image and perception of a company or individual among stakeholders and the society at large.
Recommended Books
3 books -
OptionalCommercial Law knowledge
The legal regulations that govern a specific commercial activity.
Recommended Books
1 book -
OptionalAccounting knowledge
The documentation and processing of data regarding financial activities.
Recommended Books
2 books -
OptionalSocial Media Management knowledge
The planning, development, and implementation of strategies aimed at managing social media platforms, the publications, the social media management tools, and the image of organisations in them.
No book recommendations available yet.
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OptionalStatistics knowledge
The study of statistical theory, methods and practices such as collection, organisation, analysis, interpretation and presentation of data. It deals with all aspects of data including the planning of data …
No book recommendations available yet.
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OptionalApply Social Media Marketing skill
Employ website traffic of social media such as Facebook and Twitter to generate attention and participation of existing and potential customers through discussion forums, web logs, microblogging and social communities …
Course recommendations coming soon.
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OptionalAttend Trade Fairs skill
Attend exhibitions organised to enable companies in a specific sector to demonstrate their latest products and services, study the activities of their competitors, and observe recent market trends.
Course recommendations coming soon.
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OptionalCollaborate In The Development Of Marketing Strategies skill
Work together with a group of professionals to develop marketing strategies performing market analysis and financial viability while staying aligned with the company's goals.
Course recommendations coming soon.
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OptionalConduct Public Presentations skill
Speak in public and interact with those present. Prepare notices, plans, charts, and other information to support the presentation.
Course recommendations coming soon.
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OptionalContact Customers skill
Contact customers by telephone in order to respond to inquiries or to notify them of claim investigation results or any planned adjustments.
Course recommendations coming soon.
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OptionalDraft Press Releases skill
Collect information and write press releases adjusting the register to the target audience and ensuring that the message is well conveyed.
Course recommendations coming soon.
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OptionalLiaise With Advertising Agencies skill
Communicate and cooperate with advertising agencies in transmitting the goals and specifications of the marketing plan. Liaise to develop an advertising and promotional campaign that represent the aim of the …
Course recommendations coming soon.
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OptionalLiaise With Financiers skill
Liaise with people willing to finance the project. Negotiate deals and contracts.
Course recommendations coming soon.
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OptionalPerform Market Research skill
Gather, assess and represent data about target market and customers in order to facilitate strategic development and feasibility studies. Identify market trends.
Course recommendations coming soon.
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OptionalPrepare Visual Data skill
Prepare charts and graphs in order to present data in a visual manner.
Course recommendations coming soon.
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OptionalSpeak Different Languages skill
Master foreign languages to be able to communicate in one or more foreign languages.
Course recommendations coming soon.
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OptionalTranslate Language Concepts skill
Translate one language into another language. Match words and expressions with their corresponding brothers in other languages, while making sure that the message and nuances of the original text are …
Course recommendations coming soon.
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OptionalWrite Work-Related Reports skill
Compose work-related reports that support effective relationship management and a high standard of documentation and record keeping. Write and present results and conclusions in a clear and intelligible way so …
Course recommendations coming soon.
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OptionalDesign Questionnaires skill
Study the objectives of the research and imprint those aims into the design and development of questionnaires.
Course recommendations coming soon.
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OptionalExecute Email Marketing skill
Conceptualise and write targeted customer emails, manage customer emails for the brand email marketing programmes in order to ensure enhanced profit and improved customer communication and prospection.
Course recommendations coming soon.
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OptionalManage Website skill
Monitor online traffic, make estimations and improvements to one's website.
Course recommendations coming soon.
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OptionalPerform Mystery Shopping skill
Visit shops and commercial establishments as a mystery shopper in order to pose questions, observe procedures, test sales persons and gathered information about their performance for assessing the quality of …
Course recommendations coming soon.
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OptionalPersuade Clients With Alternatives skill
Describe, detail, and compare possible alternatives that clients could take about products and services to persuade them to take a decision that benefits both the company and the client.
Course recommendations coming soon.
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OptionalPrepare Exhibition Marketing Plan skill
Develop marketing plan for upcoming exhibition; design and distribute posters, flyers and catalogues; communicate ideas with photographers, graphic designers and printers; prepare articles for online and printed media; keep website …
Course recommendations coming soon.
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OptionalRevise Questionnaires skill
Read, analyse, and provide feedback on the accuracy and adequacy of questionnaires and their assessment fashion taking into account its purpose.
Course recommendations coming soon.
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OptionalTabulate Survey Results skill
Collate and organise the answers gathered in interviews or polls in order to be analysed and draw conclusions from them.
Course recommendations coming soon.