Advertising Specialist Business & Administration Professionals
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Advertising specialists provide advice to companies and organisations about the development of their advertising strategies and on advertising-related topics covering a more general strategic approach. They combine knowledge of marketing, budgets, and psychology with a creative mind to develop advertising campaigns. They propose alternatives to clients that promote their organisations, products, or projects.
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Where Do I Start?
Copyright Legislation
Legislation describing the protection of the rights of original authors over their work, and how others can use it.
Sign up to trackReady to go deeper? Pick up to 3 skills to focus on from the list below.
These are common skills for this role. Real-world experience matters more than ticking every box — use this as a guide, not a checklist.
Skills You Need to Become an Advertising Specialist
Essential Skills
Essential Skills
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EssentialCopyright Legislation knowledge
Legislation describing the protection of the rights of original authors over their work, and how others can use it.
No book recommendations available yet.
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EssentialAdvertising Techniques knowledge
The communication strategies intended to persuade or encourage an audience, and the different media which are used to achieve this goal.
Recommended Books
1 book
Advertising -
EssentialDevelop Creative Ideas skill
Developing new artistic concepts and creative ideas.
Course recommendations coming soon.
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EssentialDevelop Professional Network skill
Reach out to and meet up with people in a professional context. Find common ground and use your contacts for mutual benefit. Keep track of the people in your personal …
Course recommendations coming soon.
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EssentialGive Live Presentation skill
Deliver a speech or talk in which a new product, service, idea, or piece of work is demonstrated and explained to an audience.
Course recommendations coming soon.
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EssentialIdentify Customer's Needs skill
Use appropriate questions and active listening in order to identify customer expectations, desires and requirements according to product and services.
Course recommendations coming soon.
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EssentialLiaise With Advertising Agencies skill
Communicate and cooperate with advertising agencies in transmitting the goals and specifications of the marketing plan. Liaise to develop an advertising and promotional campaign that represent the aim of the …
Course recommendations coming soon.
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EssentialPerform Market Research skill
Gather, assess and represent data about target market and customers in order to facilitate strategic development and feasibility studies. Identify market trends.
Course recommendations coming soon.
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EssentialBrainstorm Ideas skill
Pitch your ideas and concepts to fellow members of the creative team in order to come up with alternatives, solutions and better versions.
Course recommendations coming soon.
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EssentialPersuade Clients With Alternatives skill
Describe, detail, and compare possible alternatives that clients could take about products and services to persuade them to take a decision that benefits both the company and the client.
Course recommendations coming soon.
Optional Skills (5 of {{ profession.optional_skills|length }} displayed)
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OptionalMarketing Principles knowledge
The principles of managing the relationship between consumers and products or services for the purpose of increasing sales and improving advertising techniques.
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OptionalPublic Relations knowledge
The practice of managing all aspects of the image and perception of a company or individual among stakeholders and the society at large.
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OptionalTypes Of Media knowledge
The means of mass communication, such as internet, television, journals, and radio, that reach and influence the majority of the public.
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OptionalBrand Marketing Techniques knowledge
The methods and systems used in researching and establishing a brand identity for marketing purposes.
No book recommendations available yet.
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OptionalGraphic Design knowledge
The techniques to create a visual representation of ideas and messages.
No book recommendations available yet.
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OptionalMedia Planning knowledge
The process of selecting the best media to reach marketing and advertising strategy objectives in order to promote a client's product or service. This process encompasses research on target audiences, …
Recommended Books
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OptionalMedia Studies knowledge
Academic field dealing with the history, content, and impact of diverse media with a special focus on mass communication.
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OptionalPublishing Market knowledge
The trends in the publishing market and the type of books that are are appealing to a certain audience.
No book recommendations available yet.
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OptionalAdvise On Public Relations skill
Advise business or public organisations on public relations management and strategies in order to ensure efficient communication with target audiences, and proper conveying of information.
Course recommendations coming soon.
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OptionalAnalyse Consumer Buying Trends skill
Analyse buying habits or currently prevalent customer behaviour.
Course recommendations coming soon.
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OptionalCollaborate In The Development Of Marketing Strategies skill
Work together with a group of professionals to develop marketing strategies performing market analysis and financial viability while staying aligned with the company's goals.
Course recommendations coming soon.
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OptionalCoordinate Advertising Campaigns skill
Organise course of action to promote a product or service; oversee the production of TV advertisements, newspaper and magazine ads, suggest mail packs, email campaigns, websites, stands and other advertising …
Course recommendations coming soon.
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OptionalDevelop Media Strategy skill
Create the strategy on the type of content to be delivered to the target groups and which media to be used, taking into account the characteristics of the target audience …
Course recommendations coming soon.
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OptionalDraw Conclusions From Market Research Results skill
Analyse, draw conclusions and present major observations from the results of market research. Suggest on potential markets, prices, target groups, or investments.
Course recommendations coming soon.
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OptionalEvaluate Advertising Campaign skill
Assess the performance of the advertising campaign after implementation and conclusion. Check if objectives were met and if the campaign was successful.
Course recommendations coming soon.
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OptionalFollow A Brief skill
Interpret and meet requirements and expectations, as discussed and agreed upon with the customers.
Course recommendations coming soon.
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OptionalManage Budgets skill
Plan, monitor and report on the budget.
Course recommendations coming soon.
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OptionalAdvise On Public Image skill
Advise a client such as a politician, artist or another individual dealing with the public on how to present themselves in a way which would gain most favour from the …
Course recommendations coming soon.
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OptionalAnalyse Cultural Trends skill
Keep up to date with popular cultural trends such as pop culture, cultural and social slang.
Course recommendations coming soon.
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OptionalApprove Advertising Campaign skill
Check all advertising material such as leaflets, websites, television commercials and newspaper ads to make sure they comply with the advertising strategy and customer requirements. Approve the way of distribution.
Course recommendations coming soon.
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OptionalAssist In The Practical Actions For Developing Marketing Campaigns skill
Provide assistance and support in all the efforts and actions required to implement a marketing campaign such as contacting advertisers, preparing briefings, setting up meetings, and shopping around for suppliers.
Course recommendations coming soon.
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OptionalCreate Advertisements skill
Use your creativity to draft advertiments. Keep in mind the costumer's requirements, target audience, media and marketing objectives.
Course recommendations coming soon.
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OptionalCreate Media Plan skill
Determine how, where and when advertisments will be distributed in various media. Decide on consumer target group, area and marketing objectives in order to choose the media platform for advertising.
Course recommendations coming soon.
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OptionalDefine Brand Identity skill
Define the characteristics of a brand. Identify what the brand stands for. Develop a strong brand perception both internally and externally.
Course recommendations coming soon.
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OptionalDevelop Public Relations Strategies skill
Plan, coordinate and implement all the efforts required in a public relations strategy such as defining the targets, preparing communications, contacting partners, and spreading information among stakeholders.
Course recommendations coming soon.
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OptionalExamine Advertisement Layout skill
Examine and approve the layout of advertisements to ensure that they are according to customer and target audience requirements and specifications.
Course recommendations coming soon.
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OptionalMeet Expectations Of Target Audience skill
Research the needs and expectations of the target audience to ensure the program's theme meets both.
Course recommendations coming soon.
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OptionalMonitor Media Industry Research Figures skill
Keep up to date with distribution figures of the various printed media outlets such as newspapers and journals; with the audience figures of radio and television or of specific broadcast …
Course recommendations coming soon.
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OptionalPerform Media Outlets Research skill
Research what will be the best and most effective way to reach the majority of consumers by defining the target audience and the type of media outlet that better fit …
Course recommendations coming soon.
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OptionalRecommend Market-Related Measures skill
Analyse information and recommend possible improvements, market strategies, and customer preferences in order to adapt the company's market approach.
Course recommendations coming soon.