Ebusiness Manager Business & Administration Professionals
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eBusiness managers create and execute a company's electronic strategy plan for selling products and services online. They also improve data integrity, placement of online tools and brand exposure and monitor sales for companies that market products to customers using the internet. They collaborate with the marketing and sales management team using ICT tools to reach sales goals and provide accurate information and offerings to business partners.
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Where Do I Start?
Business Intelligence
The tools used to transform large amounts of raw data into relevant and helpful business information.
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Ready to go deeper? Pick up to 3 skills to focus on from the list below.
These are common skills for this role. Real-world experience matters more than ticking every box — use this as a guide, not a checklist.
Skills You Need to Become an Ebusiness Manager
Essential Skills
Essential Skills
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EssentialBusiness Intelligence knowledge
The tools used to transform large amounts of raw data into relevant and helpful business information.
Recommended Books
4 books
Handbook of Research on Foundations and Applications of Intelligent Business Analytics -
EssentialDigital Marketing Techniques knowledge
The marketing techniques used on the web to reach and engage with stakeholders, customers and clients.
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EssentialIct Market knowledge
The processes, stakeholders and the dynamics of the chain of goods and services in the ICT market sector.
Recommended Books
1 book -
EssentialE-Commerce Systems knowledge
Basic digital architecture and commercial transactions for trading products or services conducted via Internet, e-mail, mobile devices, social media, etc.
Recommended Books
2 books -
EssentialMobile Marketing knowledge
The study of marketing which uses mobile devices as a communication channel. This approach can provide potential customers with personalised information (using location or time context) which promotes products, services …
Recommended Books
2 booksMobile Mastery -
EssentialBusiness Strategy Concepts knowledge
The terminology related to the design and implementation of major trends and aims which are taken by an organisation's executives, while keeping in mind its resources, competition and environments.
No book recommendations available yet.
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EssentialElectronic Communication knowledge
Data communication performed through digital means such as computers, telephone or e-mail.
No book recommendations available yet.
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EssentialSales Strategies knowledge
The principles concerning customer behaviour and target markets with the aim of promotion and sales of a product or a service.
No book recommendations available yet.
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EssentialAnalyse Business Requirements skill
Study clients' needs and expectations for a product or service in order to identify and resolve inconsistencies and possible disagreements of involved stakeholders.
Course recommendations coming soon.
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EssentialImplement Marketing Strategies skill
Implement strategies which aim to promote a specific product or service, using the developed marketing strategies.
Course recommendations coming soon.
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EssentialImplement Sales Strategies skill
Carry out the plan to gain competitive advantage on the market by positioning the company's brand or product and by targeting the right audience to sell this brand or product …
Course recommendations coming soon.
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EssentialImplement Strategic Planning skill
Take action on the goals and procedures defined at a strategic level in order to mobilise resources and pursue the established strategies.
Course recommendations coming soon.
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EssentialManage Budgets skill
Plan, monitor and report on the budget.
Course recommendations coming soon.
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EssentialPerform Business Analysis skill
Evaluate the condition of a business on its own and in relation to the competitive business domain, performing research, placing data in context of the business' needs and determining areas …
Course recommendations coming soon.
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EssentialPlan Digital Marketing skill
Develop digital marketing strategies for both leisure and business purposes, create websites and deal with mobile technology and social networking.
Course recommendations coming soon.
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EssentialPlan Marketing Strategy skill
Determine the objective of the marketing strategy whether it is for establishing image, implementing a pricing strategy, or raising awareness of the product. Establish approaches of marketing actions to ensure …
Course recommendations coming soon.
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EssentialTrack Key Performance Indicators skill
Identify the quantifiable measures that a company or industry uses to gauge or compare performance in terms of meeting their operational and strategic goals, using preset performance indicators.
Course recommendations coming soon.
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EssentialCreate Business Process Models skill
Develop formal and informal descriptions of the business processes and the organisational structure by using business process models, notations and tools.
Course recommendations coming soon.
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EssentialDefine Technology Strategy skill
Create an overall plan of objectives, practices, principles and tactics related to the use of technologies within an organisation and describe the means to reach the objectives.
Course recommendations coming soon.
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EssentialDevelop Online Sales Business Plan skill
Gather relevant information and write a well-structured document providing the trajectory of a business project, adapted to an online environment.
Course recommendations coming soon.
Optional Skills (5 of {{ profession.optional_skills|length }} displayed)
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OptionalBusiness Process Modelling knowledge
The tools, methods and notations such as Business Process Model and Notation (BPMN) and Business Process Execution Language (BPEL), used to describe and analyse the characteristics of a business process …
Recommended Books
2 book{{ skill.books|length|pluralize }}Business Process Management -
OptionalInformation Confidentiality knowledge
The mechanisms and regulations which allow for selective access control and guarantee that only authorised parties (people, processes, systems and devices) have access to data, the way to comply with …
No book recommendations available yet.
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OptionalBrand Marketing Techniques knowledge
The methods and systems used in researching and establishing a brand identity for marketing purposes.
Recommended Books
2 book{{ skill.books|length|pluralize }} -
OptionalBusiness Requirements Techniques knowledge
The procedures required to identify and analyse business and organisational needs.
No book recommendations available yet.
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OptionalIct Sales Methodologies knowledge
The practices used in the ICT sector to promote and sell products, services or applications such as SPIN Selling, Conceptual Selling and SNAP Selling.
No book recommendations available yet.
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OptionalSales Argumentation knowledge
Techniques and sales methods used in order to present a product or service to customers in a persuasive manner and to meet their expectations and needs.
No book recommendations available yet.
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OptionalWeb Analytics knowledge
The characteristics, tools and techniques for measurement, collection, analysis and reporting of web data to get information on the users' behaviour and to improve the performance of a website.
No book recommendations available yet.
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OptionalPublishing Strategy knowledge
The methods, rules, media and tools of publishing content from content management systems in single sources or cross media.
No book recommendations available yet.
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OptionalBuild Business Relationships skill
Establish a positive, long-term relationship between organisations and interested third parties such as suppliers, distributors, shareholders and other stakeholders in order to inform them of the organisation and its objectives.
Course recommendations coming soon.
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OptionalCommunicate With Customers skill
Respond to and communicate with customers in the most efficient and appropriate manner to enable them to access the desired products or services, or any other help they may require.
Course recommendations coming soon.
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OptionalConduct Search Engine Optimisation skill
Execute optimal marketing research and strategies on search engine processes, also known as search engine marketing (SEM), in order to increase online traffic and website exposure.
Course recommendations coming soon.
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OptionalMake Strategic Business Decisions skill
Analyse business information and consult directors for decision making purposes in a varied array of aspects affecting the prospect, productivity and sustainable operation of a company. Consider the options and …
Course recommendations coming soon.
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OptionalMeasure Customer Feedback skill
Evaluate customer's comments in order to find out whether customers feel satisfied or dissatisfied with the product or service.
Course recommendations coming soon.
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OptionalUse Different Communication Channels skill
Make use of various types of communication channels such as verbal, handwritten, digital and telephonic communication with the purpose of constructing and sharing ideas or information.
Course recommendations coming soon.
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OptionalApply Customer Engagement Strategy skill
Engage customers with a company or a brand by employing several methods such as humanisation of the brand and social media usage. The initiative for engagement can come either from …
Course recommendations coming soon.
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OptionalLead The Brand Strategic Planning Process skill
Manage the strategic planning process of the brand as well as provide innovation and progress in the strategy planning methodologies and improvements for consumer communication in order to base innovation …
Course recommendations coming soon.