Advertising Media Planner Business & Administration Professionals
SaveWhat Does an Advertising Media Planner Do?
Advertising media planners advise on the best communication media platforms to convey ideas. They analyse advertising plans in order to assess the aim and objective of the marketing strategy. They assess the potential and response rate that different communication channels might have on the transmission of a message related to a product, company, or brand.
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Where Do I Start?
Media Planning
The process of selecting the best media to reach marketing and advertising strategy objectives in order to promote a client's product or service. This process encompasses research on target audiences, frequency of advertisements, budgets and media platforms.
Sign up to trackReady to go deeper? Pick up to 3 skills to focus on from the list below.
These are common skills for this role. Real-world experience matters more than ticking every box — use this as a guide, not a checklist.
Skills You Need to Become an Advertising Media Planner
Essential Skills
Essential Skills
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EssentialMedia Planning knowledge
The process of selecting the best media to reach marketing and advertising strategy objectives in order to promote a client's product or service. This process encompasses research on target audiences, …
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EssentialCopyright Legislation knowledge
Legislation describing the protection of the rights of original authors over their work, and how others can use it.
Recommended Books
2 books -
EssentialAdvertising Techniques knowledge
The communication strategies intended to persuade or encourage an audience, and the different media which are used to achieve this goal.
Recommended Books
1 book -
EssentialMarket Research knowledge
The processes, techniques, and purposes comprised in the first step for developing marketing strategies such as the collection of information about customers and the definition of segments and targets.
Recommended Books
4 books -
EssentialTypes Of Media knowledge
The means of mass communication, such as internet, television, journals, and radio, that reach and influence the majority of the public.
Recommended Books
1 book -
EssentialCooperate With Colleagues skill
Cooperate with colleagues in order to ensure that operations run effectively.
Course recommendations coming soon.
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EssentialMeet Deadlines skill
Ensure operative processes are finished at a previously agreed-upon time.
Course recommendations coming soon.
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EssentialCope With Challenging Demands skill
Course recommendations coming soon.
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EssentialCreate Media Plan skill
Determine how, where and when advertisments will be distributed in various media. Decide on consumer target group, area and marketing objectives in order to choose the media platform for advertising.
Course recommendations coming soon.
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EssentialCreate Media Schedule skill
Determine the pattern of advertising timing when ads must appear in the media and the frequency of these advertisements. Follow scheduling models such as continuity and pulsing.
Course recommendations coming soon.
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EssentialMeet Expectations Of Target Audience skill
Research the needs and expectations of the target audience to ensure the program's theme meets both.
Course recommendations coming soon.
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EssentialPerform Media Outlets Research skill
Research what will be the best and most effective way to reach the majority of consumers by defining the target audience and the type of media outlet that better fit …
Course recommendations coming soon.
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EssentialWork With Advertising Professionals skill
Cooperate with professionals in the advertising field as to ensure a smooth development of the advertising projects. Work together with researchers, creative teams, publishers, and copywriters.
Course recommendations coming soon.
Optional Skills (5 of 23 displayed)
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OptionalSocial Media Marketing Techniques knowledge
The marketing methods and strategies used to increase attention and website traffic through social media channels.
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OptionalDemography knowledge
The scientific field of study that deals with studying the size, structure, and distribution of the human population, and its geographical and temporal changes.
Recommended Books
2 books -
OptionalSearch Engine Optimisation knowledge
The marketing approach which promotes webpage presentation by affecting the specific structures of the website which impact its visibility in unpaid search results.
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OptionalBelow-The-Line Technique knowledge
The marketing technique used to let consumers get into contact with products by tasting, touching and experiencing them on the selling site and in that sense, closing the selling deal.
Recommended Books
1 book -
OptionalPay-Per-Click knowledge
Internet advertising model where an advert is place in a website directing traffic to some other website. The publisher gets paid by every click on the banner.
No book recommendations available yet.
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OptionalSocial Media Management knowledge
The planning, development, and implementation of strategies aimed at managing social media platforms, the publications, the social media management tools, and the image of organisations in them.
No book recommendations available yet.
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OptionalStatistics knowledge
The study of statistical theory, methods and practices such as collection, organisation, analysis, interpretation and presentation of data. It deals with all aspects of data including the planning of data …
No book recommendations available yet.
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OptionalBusiness Model knowledge
Understand the different ways in which companies generate revenues. Consider the sector, the dynamics of the industry, and the idiosyncrasy of the company.
No book recommendations available yet.
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OptionalApply Statistical Analysis Techniques skill
Use models (descriptive or inferential statistics) and techniques (data mining or machine learning) for statistical analysis and ICT tools to analyse data, uncover correlations and forecast trends.
Course recommendations coming soon.
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OptionalConduct Public Presentations skill
Speak in public and interact with those present. Prepare notices, plans, charts, and other information to support the presentation.
Course recommendations coming soon.
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OptionalCoordinate Advertising Campaigns skill
Organise course of action to promote a product or service; oversee the production of TV advertisements, newspaper and magazine ads, suggest mail packs, email campaigns, websites, stands and other advertising …
Course recommendations coming soon.
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OptionalDevelop Media Strategy skill
Create the strategy on the type of content to be delivered to the target groups and which media to be used, taking into account the characteristics of the target audience …
Course recommendations coming soon.
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OptionalDraw Conclusions From Market Research Results skill
Analyse, draw conclusions and present major observations from the results of market research. Suggest on potential markets, prices, target groups, or investments.
Course recommendations coming soon.
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OptionalEvaluate Advertising Campaign skill
Assess the performance of the advertising campaign after implementation and conclusion. Check if objectives were met and if the campaign was successful.
Course recommendations coming soon.
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OptionalIdentify Customer's Needs skill
Use appropriate questions and active listening in order to identify customer expectations, desires and requirements according to product and services.
Course recommendations coming soon.
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OptionalManage Contracts skill
Negotiate the terms, conditions, costs and other specifications of a contract while making sure they comply with legal requirements and are legally enforceable. Oversee the execution of the contract, agree …
Course recommendations coming soon.
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OptionalPerform Project Management skill
Manage and plan various resources, such as human resources, budget, deadline, results, and quality necessary for a specific project, and monitor the project's progress in order to achieve a specific …
Course recommendations coming soon.
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OptionalPresent Arguments Persuasively skill
Present arguments during a negotiation or debate, or in written form, in a persuasive manner in order to obtain the most support for the case the speaker or writer represents.
Course recommendations coming soon.
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OptionalStudy Sales Levels Of Products skill
Collect and analyse sales levels of products and services in order to use this information for determining the quantities to be produced in the following batches, customer feedback, price trends, …
Course recommendations coming soon.
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OptionalApprove Advertising Campaign skill
Check all advertising material such as leaflets, websites, television commercials and newspaper ads to make sure they comply with the advertising strategy and customer requirements. Approve the way of distribution.
Course recommendations coming soon.
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OptionalBuy Advertising Space skill
Analyse different advertising outlets in order to buy the most appropriate advertising space for the product or service such as newspapers, posters, and advertisements. Negotiate conditions, prices, and follow up …
Course recommendations coming soon.
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OptionalMonitor Media Industry Research Figures skill
Keep up to date with distribution figures of the various printed media outlets such as newspapers and journals; with the audience figures of radio and television or of specific broadcast …
Course recommendations coming soon.
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OptionalPersuade Clients With Alternatives skill
Describe, detail, and compare possible alternatives that clients could take about products and services to persuade them to take a decision that benefits both the company and the client.
Course recommendations coming soon.