Online Marketer Business & Administration Professionals
SaveWhat Does an {{ profession.preferred_title|title }} Do?
Online marketers use e-mail, internet and social media in order to market goods and brands.
Resource recommendations may include affiliate links. Learn more
Where Do I Start?
Content Marketing Strategy
The process of creation and share of media and publishing content in order to acquire customers.
Sign up to trackReady to go deeper? Pick up to 3 skills to focus on from the list below.
These are common skills for this role. Real-world experience matters more than ticking every box — use this as a guide, not a checklist.
Skills You Need to Become an Online Marketer
Essential Skills
Essential Skills
-
EssentialContent Marketing Strategy knowledge
The process of creation and share of media and publishing content in order to acquire customers.
Recommended Books
4 books -
EssentialE-Commerce Systems knowledge
Basic digital architecture and commercial transactions for trading products or services conducted via Internet, e-mail, mobile devices, social media, etc.
Recommended Books
1 book -
EssentialCompany Policies knowledge
The set of rules that govern the activity of a company.
No book recommendations available yet.
-
EssentialApply Social Media Marketing skill
Employ website traffic of social media such as Facebook and Twitter to generate attention and participation of existing and potential customers through discussion forums, web logs, microblogging and social communities …
Course recommendations coming soon.
-
EssentialApply Strategic Thinking skill
Apply generation and effective application of business insights and possible opportunities, in order to achieve competitive business advantage on a long-term basis.
Course recommendations coming soon.
-
EssentialImplement Marketing Strategies skill
Implement strategies which aim to promote a specific product or service, using the developed marketing strategies.
Course recommendations coming soon.
-
EssentialImplement Sales Strategies skill
Carry out the plan to gain competitive advantage on the market by positioning the company's brand or product and by targeting the right audience to sell this brand or product …
Course recommendations coming soon.
-
EssentialInspect Data skill
Analyse, transform and model data in order to discover useful information and to support decision-making.
Course recommendations coming soon.
-
EssentialManage Budgets skill
Plan, monitor and report on the budget.
Course recommendations coming soon.
-
EssentialPerform Image Editing skill
Edit various types of images such as analogue and digital photographs or illustrations.
Course recommendations coming soon.
-
EssentialPerform Market Research skill
Gather, assess and represent data about target market and customers in order to facilitate strategic development and feasibility studies. Identify market trends.
Course recommendations coming soon.
-
EssentialPerform Online Data Analysis skill
Analyse online experiences and online data for purposes of understanding user behaviour, triggers of online attention, and other factors that could optimise webpage development and exposure.
Course recommendations coming soon.
-
EssentialPerform Project Management skill
Manage and plan various resources, such as human resources, budget, deadline, results, and quality necessary for a specific project, and monitor the project's progress in order to achieve a specific …
Course recommendations coming soon.
-
EssentialPerform Video Editing skill
Rearrange and edit video footage in the course of the post-production process. Edit the footage using a variety of sofware, tools, and techniques such as colour correction and effects, speed …
Course recommendations coming soon.
-
EssentialPlan Digital Marketing skill
Develop digital marketing strategies for both leisure and business purposes, create websites and deal with mobile technology and social networking.
Course recommendations coming soon.
-
EssentialUse Different Communication Channels skill
Make use of various types of communication channels such as verbal, handwritten, digital and telephonic communication with the purpose of constructing and sharing ideas or information.
Course recommendations coming soon.
-
EssentialApply Customer Engagement Strategy skill
Engage customers with a company or a brand by employing several methods such as humanisation of the brand and social media usage. The initiative for engagement can come either from …
Course recommendations coming soon.
-
EssentialConduct Mobile Marketing skill
Conduct mobile marketing using a mobile device e.g. tablet or smartphone. Gather personalised information and transfer it to customers in order to promote services or goods.
Course recommendations coming soon.
-
EssentialCreate New Concepts skill
Come up with new concepts.
Course recommendations coming soon.
-
EssentialExecute Conversion Testing skill
Plan, execute, and measure conversion tests and experiments.
Course recommendations coming soon.
-
EssentialExecute Email Marketing skill
Conceptualise and write targeted customer emails, manage customer emails for the brand email marketing programmes in order to ensure enhanced profit and improved customer communication and prospection.
Course recommendations coming soon.
-
EssentialPerform Copywriting skill
Write creative texts targeted to a specific audience for marketing and advertising purposes and ensure that the message convinces potential customers to buy a product or a service and facilitates …
Course recommendations coming soon.
-
EssentialUse Content Management System Software skill
Use software that allows publishing, editing and modifying content as well as maintenance from a central interface.
Course recommendations coming soon.
Optional Skills (5 of {{ profession.optional_skills|length }} displayed)
-
OptionalIntellectual Property Law knowledge
The regulations that govern the set of rights protecting products of the intellect from unlawful infringement.
Recommended Books
4 book{{ skill.books|length|pluralize }} -
OptionalIct Communications Protocols knowledge
The system of rules which allow the exchange of information between computers or other devices via computer networks.
No book recommendations available yet.
-
OptionalInformation Confidentiality knowledge
The mechanisms and regulations which allow for selective access control and guarantee that only authorised parties (people, processes, systems and devices) have access to data, the way to comply with …
No book recommendations available yet.
-
OptionalCompetition Law knowledge
The legal regulations that maintain market competition by regulating anti-competitive behaviour of companies and organisations.
Recommended Books
5 book{{ skill.books|length|pluralize }} -
OptionalPrinted Goods Processes knowledge
The various types and characteristics of producing printed goods such as catalogues, flyers, etc.
No book recommendations available yet.
-
OptionalApply Information Security Policies skill
Implement policies, methods and regulations for data and information security in order to respect confidentiality, integrity and availability principles.
Course recommendations coming soon.
-
OptionalConduct Search Engine Optimisation skill
Execute optimal marketing research and strategies on search engine processes, also known as search engine marketing (SEM), in order to increase online traffic and website exposure.
Course recommendations coming soon.
-
OptionalDeal With Pressure From Unexpected Circumstances skill
Course recommendations coming soon.
-
OptionalAdapt To Change In Marketing skill
Stay informed and adapt to developments, innovations and trends concerning marketing such as marketing tools and marketing technologies.
Course recommendations coming soon.
-
OptionalSupervise Brand Management skill
Supervise the promotion of a particular brand of goods, by liasing with the appropriate departments.
Course recommendations coming soon.
