Destination Manager Administrative & Commercial Managers

The characteristics of local sights and events, accommodation, bars and restaurants and leisure activities.

Recommended Books

1 book

A Practical Guide to Managing Tourist Experiences

Isabelle Frochot

2021

Preview

The study of touristic resources in a specific area and its potential for further development of new touristic services and events.

Recommended Books

2 books

Marketing and Managing Tourism Destinations

Alastair M. Morrison

2023

Preview

Tourism Destination Development

Markus Pillmayer, Marion…

2024

Preview

The field of tourism geography in Europe as well as the rest of the world in order to point out relevant tourism areas and attractions.

The field of market analysis and research and its particular research methods.

The principles concerning customer behaviour and target markets with the aim of promotion and sales of a product or a service.

Apply generation and effective application of business insights and possible opportunities, in order to achieve competitive business advantage on a long-term basis.

Establish a positive, long-term relationship between organisations and interested third parties such as suppliers, distributors, shareholders and other stakeholders in order to inform them of the organisation and its objectives.

Respect optimal food safety and hygiene during preparation, manufacturing, processing, storage, distribution and delivery of food products.

Carry out all the activities involved in achieving specific marketing objectives within a given timeframe.

Plan, monitor and report on the budget.

Manage employees and subordinates, working in a team or individually, to maximise their performance and contribution. Schedule their work and activities, give instructions, motivate and direct the workers to meet …

Gather, assess and represent data about target market and customers in order to facilitate strategic development and feasibility studies. Identify market trends.

Develop digital marketing strategies for both leisure and business purposes, create websites and deal with mobile technology and social networking.

Hire new employees by scoping the job role, advertising, performing interviews and selecting staff in line with company policy and legislation.

Apply methods used for setting product value taking into consideration market conditions, competitor actions, input costs, and others.

Supervise and observe the behaviour of employees.

Evaluate an area by analysing its typology, characteristics and its application as a tourist resource.

Establish a widely spread network of suppliers in the tourism industry. Prepare the best possible package and tourist services.

Create a framework and general direction for marketing activities surrounding a tourist destination. This includes market research, brand development, advertising and promotion, distribution and sales.

Monitor with relevant stakeholders, such as business owners and government institutions to develop a cooperative product or promotion campaign.

Oversee public and private partners to achieve touristic development.

Manage the strategic planning process of the brand as well as provide innovation and progress in the strategy planning methodologies and improvements for consumer communication in order to base innovation …

Oversee the distribution of touristic catalogues and brochures.

Oversee creation, production and distribution of touristic catalogues and brochures.

Monitor the design of marketing publications and materials for the promotion of tourism-related products.

Manage the printing of marketing publications and materials for the promotion of tourism-related products.

Choose the best possible distribution channel for the customer.

Synchronise activities and responsibilities of the operational staff to ensure that the resources of an organisation are used most efficiently in pursuit of the specified objectives.

Make the calculation of both the income and expenditures that are expected to be paid over the coming year concerning the marketing related activities such as advertising, selling and delivering …

Create standardised series of actions of a certain order to support the organisation.

Build a lasting and meaningful relationship with suppliers and service providers in order to establish a positive, profitable and enduring collaboration, co-operation and contract negotiation.

Negotiate the terms, conditions, costs and other specifications of a contract while making sure they comply with legal requirements and are legally enforceable. Oversee the execution of the contract, agree …

Evaluate customer's comments in order to find out whether customers feel satisfied or dissatisfied with the product or service.

Lead and guide employees through a process in which they are taught the necessary skills for the perspective job. Organise activities aimed at introducing the work and systems or improving …

Make presentations about the tourism industry in general and about specific tourist attractions.

Draft promotional materials to be distributed among members of the media for promotional purposes.

Create strategies for a business to enable optimum accessibility for all clients.

Create documents such as leaflets, brochures or city guides to inform tourists about local, cultural, social and historical activities and places of interest.

Write a report or announce orally about national/regional/local tourism strategies or policies for destination development, marketing and promotion.