Sales Manager Administrative & Commercial Managers
SaveWhat Does a Sales Manager Do?
Sales managers develop sales and targeting strategies for a company. They manage sales teams, allocate sales resources based on the plans, prioritise and follow up on critical leads, develop sales pitches and adjust them over time, and maintain a sales platform to track all leads and sales.
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Where Do I Start?
Content Marketing Strategy
The process of creation and share of media and publishing content in order to acquire customers.
Sign up to trackReady to go deeper? Pick up to 3 skills to focus on from the list below.
These are common skills for this role. Real-world experience matters more than ticking every box — use this as a guide, not a checklist.
Skills You Need to Become a Sales Manager
Essential Skills
Essential Skills
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EssentialContent Marketing Strategy knowledge
The process of creation and share of media and publishing content in order to acquire customers.
Recommended Books
5 books -
EssentialCorporate Social Responsibility knowledge
The handling or managing of business processes in a responsible and ethical manner considering the economic responsibility towards shareholders as equally important as the responsibility towards environmental and social stakeholders.
Recommended Books
5 books -
EssentialBrand Marketing Techniques knowledge
The methods and systems used in researching and establishing a brand identity for marketing purposes.
Recommended Books
3 books -
EssentialSales Argumentation knowledge
Techniques and sales methods used in order to present a product or service to customers in a persuasive manner and to meet their expectations and needs.
No book recommendations available yet.
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EssentialMarket Pricing knowledge
Price volatility according to market and price elasticity, and the factors which influence pricing trends and changes in the market in the long and short term.
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EssentialPricing Strategies knowledge
The techniques, theories, and commonly accepted strategies regarding pricing of goods. The relation between pricing strategies and outcomes in the market such as profitability maximisation, deterrence of newcomers, or increase …
Recommended Books
3 books -
EssentialMarketing Mix knowledge
Principle of marketing that describes the four fundamental elements in marketing strategies which are the product, the place, the price and the promotion.
Recommended Books
2 books -
EssentialSales Department Processes knowledge
The different processes, duties, jargon, role in an organisation, and other specificities of the sales department within an organisation.
Recommended Books
1 book -
EssentialSales Strategies knowledge
The principles concerning customer behaviour and target markets with the aim of promotion and sales of a product or a service.
No book recommendations available yet.
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EssentialAlign Efforts Towards Business Development skill
Synchronise the efforts, plans, strategies, and actions carried out in departments of companies towards the growth of business and its turnover. Keep business development as the ultimate outcome of any …
Course recommendations coming soon.
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EssentialAnalyse Consumer Buying Trends skill
Analyse buying habits or currently prevalent customer behaviour.
Course recommendations coming soon.
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EssentialAnalyse Customer Service Surveys skill
Analyse results from surveys completed by passengers/customer; analyse results to identify trends and draw conclusions.
Course recommendations coming soon.
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EssentialAnalyse External Factors Of Companies skill
Perform research and analysis of the external factor pertaining to companies such as consumers, position in the market, competitors, and political situation.
Course recommendations coming soon.
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EssentialAnalyse Internal Factors Of Companies skill
Research and understand various internal factors that influence the operation of companies such as its culture, strategic foundation, products, prices, and available resources.
Course recommendations coming soon.
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EssentialAnalyse Work-Related Written Reports skill
Read and comprehend job-related reports, analyse the content of reports and apply findings to daily work operations.
Course recommendations coming soon.
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EssentialCarry Out Sales Analysis skill
Examine sales reports to see what goods and services have and have not sold well.
Course recommendations coming soon.
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EssentialCoordinate Marketing Plan Actions skill
Manage the overview of the marketing actions such as the marketing planning, internal financial resource granting, advertising materials, implementation, control, and communication efforts.
Course recommendations coming soon.
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EssentialCreate Annual Marketing Budget skill
Make the calculation of both the income and expenditures that are expected to be paid over the coming year concerning the marketing related activities such as advertising, selling and delivering …
Course recommendations coming soon.
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EssentialDevelop Professional Network skill
Reach out to and meet up with people in a professional context. Find common ground and use your contacts for mutual benefit. Keep track of the people in your personal …
Course recommendations coming soon.
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EssentialImpart Business Plans To Collaborators skill
Diffuse, present, and communicate business plans and strategies to managers, employees making sure that objectives, actions, and important messages are properly conveyed.
Course recommendations coming soon.
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EssentialImplement Sales Strategies skill
Carry out the plan to gain competitive advantage on the market by positioning the company's brand or product and by targeting the right audience to sell this brand or product …
Course recommendations coming soon.
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EssentialIntegrate Strategic Foundation In Daily Performance skill
Reflect on the strategic foundation of companies, meaning their mission, vision, and values in order to integrate this foundation in the performance of the job position.
Course recommendations coming soon.
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EssentialMake Strategic Business Decisions skill
Analyse business information and consult directors for decision making purposes in a varied array of aspects affecting the prospect, productivity and sustainable operation of a company. Consider the options and …
Course recommendations coming soon.
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EssentialManage Profitability skill
Review on a regular basis sales and profit performance.
Course recommendations coming soon.
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EssentialManage Staff skill
Manage employees and subordinates, working in a team or individually, to maximise their performance and contribution. Schedule their work and activities, give instructions, motivate and direct the workers to meet …
Course recommendations coming soon.
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EssentialMotivate Employees skill
Communicate with employees in order to ensure that their personal ambitions are in line with the business goals, and that they work to meet them.
Course recommendations coming soon.
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EssentialPerform Market Research skill
Gather, assess and represent data about target market and customers in order to facilitate strategic development and feasibility studies. Identify market trends.
Course recommendations coming soon.
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EssentialPlan Marketing Campaign skill
Develop a method to promote a product through different channels, such as television, radio, print and online platforms, social media with the aim to communicate and deliver value to customers.
Course recommendations coming soon.
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EssentialPlan Marketing Strategy skill
Determine the objective of the marketing strategy whether it is for establishing image, implementing a pricing strategy, or raising awareness of the product. Establish approaches of marketing actions to ensure …
Course recommendations coming soon.
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EssentialPrepare Visual Data skill
Prepare charts and graphs in order to present data in a visual manner.
Course recommendations coming soon.
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EssentialProduce Sales Reports skill
Maintain records of calls made and products sold over a given time frame, including data regarding sales volumes, number of new accounts contacted and the costs involved.
Course recommendations coming soon.
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EssentialSet Sales Goals skill
Set sales goals and objectives to be reached by a sales team within a period of time such as the target amount of sales made and new customers found.
Course recommendations coming soon.
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EssentialStudy Sales Levels Of Products skill
Collect and analyse sales levels of products and services in order to use this information for determining the quantities to be produced in the following batches, customer feedback, price trends, …
Course recommendations coming soon.
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EssentialSupervise Sales Activities skill
Monitor and oversee the activities related to the ongoing sales in the shop to ensure that sales goals are met, assess areas for improvement, and identify or solve problems that …
Course recommendations coming soon.
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EssentialTrack Key Performance Indicators skill
Identify the quantifiable measures that a company or industry uses to gauge or compare performance in terms of meeting their operational and strategic goals, using preset performance indicators.
Course recommendations coming soon.
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EssentialWrite Work-Related Reports skill
Compose work-related reports that support effective relationship management and a high standard of documentation and record keeping. Write and present results and conclusions in a clear and intelligible way so …
Course recommendations coming soon.
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EssentialDefine Measurable Marketing Objectives skill
Outline the measurable performance indicators of the marketing plan such as market share, customer value, brand awareness, and sales revenues. Follow up on the progress of these indicators during the …
Course recommendations coming soon.
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EssentialEvaluate Marketing Content skill
Revise, assess, align, and approve marketing material and content defined in the marketing plan. Evaluate written word, images, print or video advertisements, public speeches, and statements in accordance with the …
Course recommendations coming soon.
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EssentialIdentify Potential Markets For Companies skill
Observe and analyse market research findings in order to determine promising and profitable markets. Consider the firm's specific advantage and match it with markets where such value proposition is missing.
Course recommendations coming soon.
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EssentialIntegrate Marketing Strategies With The Global Strategy skill
Integrate the marketing strategy and its elements such as the market definition, competitors, price strategy, and communication with the general guidelines of the global strategy of the company.
Course recommendations coming soon.
Optional Skills (5 of 18 displayed)
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OptionalPublic Relations knowledge
The practice of managing all aspects of the image and perception of a company or individual among stakeholders and the society at large.
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OptionalMarket Research knowledge
The processes, techniques, and purposes comprised in the first step for developing marketing strategies such as the collection of information about customers and the definition of segments and targets.
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OptionalStatistics knowledge
The study of statistical theory, methods and practices such as collection, organisation, analysis, interpretation and presentation of data. It deals with all aspects of data including the planning of data …
No book recommendations available yet.
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OptionalCustomer Segmentation knowledge
The process whereby a target market is divided into specific sets of consumers for further market analysis.
Recommended Books
2 books -
OptionalAnalyse Supply Chain Strategies skill
Examine an organisation's planning details of production, their expected output units, quality, quantity, cost, time available and labour requirements. Provide suggestions in order to improve products, service quality and reduce …
Course recommendations coming soon.
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OptionalCollaborate In The Development Of Marketing Strategies skill
Work together with a group of professionals to develop marketing strategies performing market analysis and financial viability while staying aligned with the company's goals.
Course recommendations coming soon.
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OptionalCommunicate With Customers skill
Respond to and communicate with customers in the most efficient and appropriate manner to enable them to access the desired products or services, or any other help they may require.
Course recommendations coming soon.
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OptionalEstimate Profitability skill
Take various factors into account to calculate the cost and potential revenues or savings gained from a product in order to evaluate the profit that could be generated by the …
Course recommendations coming soon.
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OptionalLiaise With Managers skill
Liaise with managers of other departments ensuring effective service and communication, i.e. sales, planning, purchasing, trading, distribution and technical.
Course recommendations coming soon.
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OptionalManage Accounts skill
Manage the accounts and financial activities of an organisation, supervising that all the documents are correctly maintained, that all the information and calculations are correct, and that proper decisions are …
Course recommendations coming soon.
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OptionalManage Distribution Channels skill
Oversee distribution channels with regards to the requirements of customers.
Course recommendations coming soon.
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OptionalPresent Arguments Persuasively skill
Present arguments during a negotiation or debate, or in written form, in a persuasive manner in order to obtain the most support for the case the speaker or writer represents.
Course recommendations coming soon.
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OptionalRecruit Personnel skill
Carry out assessment and recruitment of personnel for the production.
Course recommendations coming soon.
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OptionalDefine Geographic Sales Areas skill
Determine the different areas and reach that the company has in terms of sales, in order to segment and divide those areas geographically for a better approach.
Course recommendations coming soon.
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OptionalForecast Sales Over Periods Of Time skill
Calculate and estimate the expected sales of products and services over different periods of time in order to determine their profitability.
Course recommendations coming soon.
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OptionalIntegrate Headquarter's Guidelines Into Local Operations skill
Understand and implement the guidelines and objectives provided by the headquarters of a company into the local management of a company or subsidiary. Adapt guidelines to the regional reality.
Course recommendations coming soon.
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OptionalInvestigate Customer Complaints skill
Investigate customer complaints in order to determine the non-satisfactory elements in food products that lead to complaints from customers.
Course recommendations coming soon.
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OptionalTeach Marketing Principles skill
Instruct students in the theory and practice of marketing, with the aim of assisting them in pursuing a future career in this field, more specifically in courses such as sales …
Course recommendations coming soon.
