Marketing Manager Administrative & Commercial Managers
SaveWhat Does a Marketing Manager Do?
Marketing managers carry out the implementation of efforts related to the marketing operations in a company. They develop marketing strategies and plans by detailing cost and resources needed. They analyse the profitability of these plans, develop pricing strategies, and strive to raise awareness on products and companies among targeted customers.
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Where Do I Start?
Content Marketing Strategy
The process of creation and share of media and publishing content in order to acquire customers.
Sign up to trackReady to go deeper? Pick up to 3 skills to focus on from the list below.
These are common skills for this role. Real-world experience matters more than ticking every box — use this as a guide, not a checklist.
Skills You Need to Become a Marketing Manager
Essential Skills
Essential Skills
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EssentialContent Marketing Strategy knowledge
The process of creation and share of media and publishing content in order to acquire customers.
Recommended Books
5 books -
EssentialCorporate Social Responsibility knowledge
The handling or managing of business processes in a responsible and ethical manner considering the economic responsibility towards shareholders as equally important as the responsibility towards environmental and social stakeholders.
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EssentialMarket Research knowledge
The processes, techniques, and purposes comprised in the first step for developing marketing strategies such as the collection of information about customers and the definition of segments and targets.
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EssentialPricing Strategies knowledge
The techniques, theories, and commonly accepted strategies regarding pricing of goods. The relation between pricing strategies and outcomes in the market such as profitability maximisation, deterrence of newcomers, or increase …
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EssentialBrand Marketing Techniques knowledge
The methods and systems used in researching and establishing a brand identity for marketing purposes.
Recommended Books
3 books -
EssentialMarket Pricing knowledge
Price volatility according to market and price elasticity, and the factors which influence pricing trends and changes in the market in the long and short term.
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EssentialMarketing Mix knowledge
Principle of marketing that describes the four fundamental elements in marketing strategies which are the product, the place, the price and the promotion.
Recommended Books
1 book -
EssentialAlign Efforts Towards Business Development skill
Synchronise the efforts, plans, strategies, and actions carried out in departments of companies towards the growth of business and its turnover. Keep business development as the ultimate outcome of any …
Course recommendations coming soon.
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EssentialAnalyse Consumer Buying Trends skill
Analyse buying habits or currently prevalent customer behaviour.
Course recommendations coming soon.
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EssentialAnalyse Customer Service Surveys skill
Analyse results from surveys completed by passengers/customer; analyse results to identify trends and draw conclusions.
Course recommendations coming soon.
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EssentialAnalyse External Factors Of Companies skill
Perform research and analysis of the external factor pertaining to companies such as consumers, position in the market, competitors, and political situation.
Course recommendations coming soon.
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EssentialAnalyse Internal Factors Of Companies skill
Research and understand various internal factors that influence the operation of companies such as its culture, strategic foundation, products, prices, and available resources.
Course recommendations coming soon.
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EssentialAnalyse Work-Related Written Reports skill
Read and comprehend job-related reports, analyse the content of reports and apply findings to daily work operations.
Course recommendations coming soon.
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EssentialCollaborate In The Development Of Marketing Strategies skill
Work together with a group of professionals to develop marketing strategies performing market analysis and financial viability while staying aligned with the company's goals.
Course recommendations coming soon.
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EssentialCoordinate Marketing Plan Actions skill
Manage the overview of the marketing actions such as the marketing planning, internal financial resource granting, advertising materials, implementation, control, and communication efforts.
Course recommendations coming soon.
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EssentialCreate Annual Marketing Budget skill
Make the calculation of both the income and expenditures that are expected to be paid over the coming year concerning the marketing related activities such as advertising, selling and delivering …
Course recommendations coming soon.
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EssentialImpart Business Plans To Collaborators skill
Diffuse, present, and communicate business plans and strategies to managers, employees making sure that objectives, actions, and important messages are properly conveyed.
Course recommendations coming soon.
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EssentialIntegrate Strategic Foundation In Daily Performance skill
Reflect on the strategic foundation of companies, meaning their mission, vision, and values in order to integrate this foundation in the performance of the job position.
Course recommendations coming soon.
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EssentialManage Profitability skill
Review on a regular basis sales and profit performance.
Course recommendations coming soon.
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EssentialPerform Market Research skill
Gather, assess and represent data about target market and customers in order to facilitate strategic development and feasibility studies. Identify market trends.
Course recommendations coming soon.
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EssentialPlan Marketing Campaign skill
Develop a method to promote a product through different channels, such as television, radio, print and online platforms, social media with the aim to communicate and deliver value to customers.
Course recommendations coming soon.
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EssentialPlan Marketing Strategy skill
Determine the objective of the marketing strategy whether it is for establishing image, implementing a pricing strategy, or raising awareness of the product. Establish approaches of marketing actions to ensure …
Course recommendations coming soon.
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EssentialStudy Sales Levels Of Products skill
Collect and analyse sales levels of products and services in order to use this information for determining the quantities to be produced in the following batches, customer feedback, price trends, …
Course recommendations coming soon.
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EssentialTrack Key Performance Indicators skill
Identify the quantifiable measures that a company or industry uses to gauge or compare performance in terms of meeting their operational and strategic goals, using preset performance indicators.
Course recommendations coming soon.
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EssentialDefine Measurable Marketing Objectives skill
Outline the measurable performance indicators of the marketing plan such as market share, customer value, brand awareness, and sales revenues. Follow up on the progress of these indicators during the …
Course recommendations coming soon.
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EssentialEvaluate Marketing Content skill
Revise, assess, align, and approve marketing material and content defined in the marketing plan. Evaluate written word, images, print or video advertisements, public speeches, and statements in accordance with the …
Course recommendations coming soon.
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EssentialIdentify Potential Markets For Companies skill
Observe and analyse market research findings in order to determine promising and profitable markets. Consider the firm's specific advantage and match it with markets where such value proposition is missing.
Course recommendations coming soon.
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EssentialIntegrate Marketing Strategies With The Global Strategy skill
Integrate the marketing strategy and its elements such as the market definition, competitors, price strategy, and communication with the general guidelines of the global strategy of the company.
Course recommendations coming soon.
Optional Skills (5 of 132 displayed)
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OptionalCommunication Principles knowledge
The set of commonly shared principles in regards with communication such as active listening, establish rapport, adjusting the register, and respecting the intervention of others.
Recommended Books
5 books -
OptionalSocial Media Marketing Techniques knowledge
The marketing methods and strategies used to increase attention and website traffic through social media channels.
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OptionalInternational Trade knowledge
The economic practise and study field that address the exchange of goods and services across geographic borders. The general theories and schools of thought around the implications of international trade …
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OptionalMarketing Principles knowledge
The principles of managing the relationship between consumers and products or services for the purpose of increasing sales and improving advertising techniques.
Recommended Books
3 books -
OptionalPublic Relations knowledge
The practice of managing all aspects of the image and perception of a company or individual among stakeholders and the society at large.
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OptionalContract Law knowledge
The field of legal principles that govern written agreements between parties concerning the exchange of goods or services, including contractual obligations and termination.
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OptionalSearch Engine Optimisation knowledge
The marketing approach which promotes webpage presentation by affecting the specific structures of the website which impact its visibility in unpaid search results.
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OptionalProject Management knowledge
Understand project management and the activities which comprise this area. Know the variables implied in project management such as time, resources, requirements, deadlines, and responding to unexpected events.
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OptionalConsumer Law knowledge
The area of law that regulates the relationship between consumer and businesses providing goods or services, including consumer protection and regulations on irregular business practices.
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OptionalCost Management knowledge
The process of planning, monitoring and adjusting the expenses and revenues of a business in order to achieve cost efficiency and capability.
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OptionalTrading Law knowledge
Field of law that states and regulates the affairs and legal practices for trading goods and services.
Recommended Books
5 books -
OptionalAccounting Techniques knowledge
The techniques of recording and summarising business and financial transactions and analysing, verifying, and reporting the results.
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OptionalEmployment Law knowledge
The law which mediates the relationship between employees and employers. It concerns employees' rights at work which are binding by the work contract.
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OptionalWeb Analytics knowledge
The characteristics, tools and techniques for measurement, collection, analysis and reporting of web data to get information on the users' behaviour and to improve the performance of a website.
Recommended Books
5 books -
OptionalE-Commerce Systems knowledge
Basic digital architecture and commercial transactions for trading products or services conducted via Internet, e-mail, mobile devices, social media, etc.
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OptionalInformation Confidentiality knowledge
The mechanisms and regulations which allow for selective access control and guarantee that only authorised parties (people, processes, systems and devices) have access to data, the way to comply with …
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OptionalKeywords In Digital Content knowledge
The digital tools to conduct keyword research. The information retrieval systems identify the content of a document guided by keywords and metadata.
Recommended Books
1 book -
OptionalBusiness Intelligence knowledge
The tools used to transform large amounts of raw data into relevant and helpful business information.
Recommended Books
1 book -
OptionalChannel Marketing knowledge
The strategies and practices, including channel sales, that involve distributing products directly and indirectly through partners in order to bring the products to the end consumer.
Recommended Books
1 book -
OptionalBelow-The-Line Technique knowledge
The marketing technique used to let consumers get into contact with products by tasting, touching and experiencing them on the selling site and in that sense, closing the selling deal.
No book recommendations available yet.
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OptionalFinancial Capability knowledge
Financial operations such as calculations, cost estimations, budget management taking relevant commercial and statistical data into account such as data for materials, supplies and manpower.
No book recommendations available yet.
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OptionalSales Argumentation knowledge
Techniques and sales methods used in order to present a product or service to customers in a persuasive manner and to meet their expectations and needs.
No book recommendations available yet.
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OptionalCustomer Insight knowledge
The marketing concept referring to the deep understanding of the customer's motivations, behaviours, beliefs, preferences, and values that help understand the reasons why the way they do. This information is …
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OptionalMarketing Management knowledge
The academic discipline and function in an organisation which focuses on the market research, market development, and the creation of marketing campaigns to raise awareness on the company's services and …
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OptionalOnline Moderation Techniques knowledge
The strategies and methods used to interact online and moderate online users and groups.
Recommended Books
2 books -
OptionalSales Department Processes knowledge
The different processes, duties, jargon, role in an organisation, and other specificities of the sales department within an organisation.
Recommended Books
1 book -
OptionalTelemarketing knowledge
Principles and techniques of soliciting potential customers over the phone to perform direct marketing of products or services.
No book recommendations available yet.
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OptionalAuthoring Software knowledge
The software that provides pre-programmed elements which allow the development of interactive multimedia applications in order to edit, structure and lay out content intended for publication.
No book recommendations available yet.
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OptionalCompany Policies knowledge
The set of rules that govern the activity of a company.
No book recommendations available yet.
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OptionalSales Strategies knowledge
The principles concerning customer behaviour and target markets with the aim of promotion and sales of a product or a service.
No book recommendations available yet.
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OptionalSocial Media Management knowledge
The planning, development, and implementation of strategies aimed at managing social media platforms, the publications, the social media management tools, and the image of organisations in them.
No book recommendations available yet.
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OptionalStatistics knowledge
The study of statistical theory, methods and practices such as collection, organisation, analysis, interpretation and presentation of data. It deals with all aspects of data including the planning of data …
No book recommendations available yet.
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OptionalStore Design Layout knowledge
Fundamentals in layout and store design in order to achieve an optimal product placement.
No book recommendations available yet.
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OptionalTeamwork Principles knowledge
The cooperation between people characterised by a unified commitment to achieving a given goal, participating equally, maintaining open communication, facilitating effective usage of ideas etc.
No book recommendations available yet.
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OptionalConflict Management knowledge
The practices concerning the resolution of conflicts or disputes in an organisation or institution. It encompasses reducing the negative aspects of a conflict and increasing the positive outcomes of it …
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OptionalBehavioural Science knowledge
The investigation and analysis of subject behaviour through regulated and lifelike observations and disciplined scientific experiments.
Recommended Books
2 books -
OptionalCustomer Segmentation knowledge
The process whereby a target market is divided into specific sets of consumers for further market analysis.
Recommended Books
2 books -
OptionalContent Development Processes knowledge
The specialised techniques used to design, write, compile, edit and organise digital content, such as text, graphics and videos for publishing purposes.
No book recommendations available yet.
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OptionalMarket Entry Strategies knowledge
The ways to enter a new market and their implications, namely; exporting via representatives, franchising to third parties, collaborating joint ventures, and opening of fully-owned subsidiaries and flagships.
No book recommendations available yet.
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OptionalMarket Participants knowledge
The businesses, relations and opportunities of different participants in the market.
No book recommendations available yet.
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OptionalMerchandising Techniques knowledge
The selling techniques to attract customers and increase sales.
No book recommendations available yet.
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OptionalAbide By Business Ethical Code Of Conducts skill
Course recommendations coming soon.
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OptionalAnalyse Supply Chain Strategies skill
Examine an organisation's planning details of production, their expected output units, quality, quantity, cost, time available and labour requirements. Provide suggestions in order to improve products, service quality and reduce …
Course recommendations coming soon.
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OptionalApply Social Media Marketing skill
Employ website traffic of social media such as Facebook and Twitter to generate attention and participation of existing and potential customers through discussion forums, web logs, microblogging and social communities …
Course recommendations coming soon.
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OptionalApply Strategic Thinking skill
Apply generation and effective application of business insights and possible opportunities, in order to achieve competitive business advantage on a long-term basis.
Course recommendations coming soon.
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OptionalAssess Financial Viability skill
Revise and analyse financial information and requirements of projects such as their budget appraisal, expected turnover, and risk assessment for determining the benefits and costs of the project. Assess if …
Course recommendations coming soon.
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OptionalCarry Out Sales Analysis skill
Examine sales reports to see what goods and services have and have not sold well.
Course recommendations coming soon.
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OptionalCommunicate With Customers skill
Respond to and communicate with customers in the most efficient and appropriate manner to enable them to access the desired products or services, or any other help they may require.
Course recommendations coming soon.
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OptionalConduct Search Engine Optimisation skill
Execute optimal marketing research and strategies on search engine processes, also known as search engine marketing (SEM), in order to increase online traffic and website exposure.
Course recommendations coming soon.
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OptionalCoordinate Events skill
Lead events by managing budget, logistics, event support, security, emergency plans and follow up.
Course recommendations coming soon.
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OptionalCreate Solutions To Problems skill
Solve problems which arise in planning, prioritising, organising, directing/facilitating action and evaluating performance. Use systematic processes of collecting, analysing, and synthesising information to evaluate current practice and generate new understandings …
Course recommendations coming soon.
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OptionalDevelop Business Plans skill
Plan, write and collaborate in the implement business plans. Include and foresee in the business plan the market strategy, the competitive analysis of the company, the design and the development …
Course recommendations coming soon.
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OptionalDevelop Product Design skill
Convert market requirements into product design and development.
Course recommendations coming soon.
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OptionalDevelop Professional Network skill
Reach out to and meet up with people in a professional context. Find common ground and use your contacts for mutual benefit. Keep track of the people in your personal …
Course recommendations coming soon.
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OptionalEnsure Cross-Department Cooperation skill
Guarantee communication and cooperation with all the entities and teams in a given organisation, according to the company strategy.
Course recommendations coming soon.
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OptionalEnsure Customer Focus skill
Attitude that puts customers at the centre of the business in all cases.
Course recommendations coming soon.
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OptionalEstimate Profitability skill
Take various factors into account to calculate the cost and potential revenues or savings gained from a product in order to evaluate the profit that could be generated by the …
Course recommendations coming soon.
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OptionalEvaluate Advertising Campaign skill
Assess the performance of the advertising campaign after implementation and conclusion. Check if objectives were met and if the campaign was successful.
Course recommendations coming soon.
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OptionalEvaluate Performance Of Organisational Collaborators skill
Evaluate the performance and results of managers and employees considering their efficiency and effectivity at work. Consider personal and professional elements.
Course recommendations coming soon.
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OptionalIdentify Ict User Needs skill
Determine the needs and requirements of ICT users of a specific system by applying analytical methods, such as target group analysis.
Course recommendations coming soon.
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OptionalIdentify Market Niches skill
Analyse the composition of the markets, segment these into groups, and highlight the opportunities that each one of these niches represent in terms of new products.
Course recommendations coming soon.
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OptionalIdentify Suppliers skill
Determine potential suppliers for further negotiation. Take into consideration aspects such as product quality, sustainability, local sourcing, seasonality and coverage of the area. Evaluate the likelihood of obtaining beneficial contracts …
Course recommendations coming soon.
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OptionalImplement Marketing Strategies skill
Implement strategies which aim to promote a specific product or service, using the developed marketing strategies.
Course recommendations coming soon.
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OptionalImplement Sales Strategies skill
Carry out the plan to gain competitive advantage on the market by positioning the company's brand or product and by targeting the right audience to sell this brand or product …
Course recommendations coming soon.
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OptionalInspect Data skill
Analyse, transform and model data in order to discover useful information and to support decision-making.
Course recommendations coming soon.
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OptionalInterpret Financial Statements skill
Read, understand, and interpret the key lines and indicators in financial statements. Extract the most important information from financial statements depending on the needs and integrate this information in the …
Course recommendations coming soon.
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OptionalLiaise With Advertising Agencies skill
Communicate and cooperate with advertising agencies in transmitting the goals and specifications of the marketing plan. Liaise to develop an advertising and promotional campaign that represent the aim of the …
Course recommendations coming soon.
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OptionalLiaise With Managers skill
Liaise with managers of other departments ensuring effective service and communication, i.e. sales, planning, purchasing, trading, distribution and technical.
Course recommendations coming soon.
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OptionalMaintain Relationship With Suppliers skill
Build a lasting and meaningful relationship with suppliers and service providers in order to establish a positive, profitable and enduring collaboration, co-operation and contract negotiation.
Course recommendations coming soon.
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OptionalMake Strategic Business Decisions skill
Analyse business information and consult directors for decision making purposes in a varied array of aspects affecting the prospect, productivity and sustainable operation of a company. Consider the options and …
Course recommendations coming soon.
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OptionalManage Accounts skill
Manage the accounts and financial activities of an organisation, supervising that all the documents are correctly maintained, that all the information and calculations are correct, and that proper decisions are …
Course recommendations coming soon.
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OptionalManage Budgets skill
Plan, monitor and report on the budget.
Course recommendations coming soon.
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OptionalManage Distribution Channels skill
Oversee distribution channels with regards to the requirements of customers.
Course recommendations coming soon.
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OptionalManage Feedback skill
Provide feedback to others. Evaluate and respond constructively and professionally to critical communication from colleagues and customers.
Course recommendations coming soon.
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OptionalManage Inventory skill
Control product inventory in balance of availability and storage costs.
Course recommendations coming soon.
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OptionalManage Personnel skill
Hire and train employees to increase their value to the organisation. This includes a range of human resources activity, developing and implementing policies and processes to create an employee-supportive work …
Course recommendations coming soon.
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OptionalManage Schedule Of Tasks skill
Maintain an overview of all the incoming tasks in order to prioritise the tasks, plan their execution, and integrate new tasks as they present themselves.
Course recommendations coming soon.
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OptionalManage Staff skill
Manage employees and subordinates, working in a team or individually, to maximise their performance and contribution. Schedule their work and activities, give instructions, motivate and direct the workers to meet …
Course recommendations coming soon.
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OptionalManage The Handling Of Promotional Materials skill
Plan and prepare the production of promotional materials with third parties by contacting printing companies, agreeing on logistics and delivery, and making sure that deadlines are met.
Course recommendations coming soon.
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OptionalMotivate Employees skill
Communicate with employees in order to ensure that their personal ambitions are in line with the business goals, and that they work to meet them.
Course recommendations coming soon.
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OptionalNegotiate Improvement With Suppliers skill
Build a good relation with suppliers in order to improve knowledge and quality of supply.
Course recommendations coming soon.
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OptionalNegotiate Sales Contracts skill
Come to an agreement between commercial partners with a focus on terms and conditions, specifications, delivery time, price etc.
Course recommendations coming soon.
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OptionalNegotiate Terms With Suppliers skill
Identify and work with suppliers to ensure quality of supply and best price has been negotiated.
Course recommendations coming soon.
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OptionalPerform Multiple Tasks At The Same Time skill
Course recommendations coming soon.
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OptionalPerform Online Data Analysis skill
Analyse online experiences and online data for purposes of understanding user behaviour, triggers of online attention, and other factors that could optimise webpage development and exposure.
Course recommendations coming soon.
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OptionalPerform Project Management skill
Manage and plan various resources, such as human resources, budget, deadline, results, and quality necessary for a specific project, and monitor the project's progress in order to achieve a specific …
Course recommendations coming soon.
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OptionalPerform Risk Analysis skill
Identify and assess factors that may jeopardise the success of a project or threaten the organisation's functioning. Implement procedures to avoid or minimise their impact.
Course recommendations coming soon.
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OptionalPrepare Visual Data skill
Prepare charts and graphs in order to present data in a visual manner.
Course recommendations coming soon.
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OptionalPresent Arguments Persuasively skill
Present arguments during a negotiation or debate, or in written form, in a persuasive manner in order to obtain the most support for the case the speaker or writer represents.
Course recommendations coming soon.
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OptionalProduce Sales Reports skill
Maintain records of calls made and products sold over a given time frame, including data regarding sales volumes, number of new accounts contacted and the costs involved.
Course recommendations coming soon.
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OptionalProvide Written Content skill
Communicate information in written form via digital or print media according to the needs of the target group. Structure the content according to specifications and standards. Apply grammar and spelling …
Course recommendations coming soon.
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OptionalRecruit Personnel skill
Carry out assessment and recruitment of personnel for the production.
Course recommendations coming soon.
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OptionalSet Sales Goals skill
Set sales goals and objectives to be reached by a sales team within a period of time such as the target amount of sales made and new customers found.
Course recommendations coming soon.
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OptionalShow Entrepreneurial Spirit skill
demonstrate a proactive attitude and determination to achieve success in business
Course recommendations coming soon.
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OptionalSupervise Sales Activities skill
Monitor and oversee the activities related to the ongoing sales in the shop to ensure that sales goals are met, assess areas for improvement, and identify or solve problems that …
Course recommendations coming soon.
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OptionalUse Analytics For Commercial Purposes skill
Understand, extract and make use of patterns found in data. Use analytics to describe consistent happenings in observed samples in order to apply them to commercial plans, strategies, and corporate …
Course recommendations coming soon.
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OptionalUse Different Communication Channels skill
Make use of various types of communication channels such as verbal, handwritten, digital and telephonic communication with the purpose of constructing and sharing ideas or information.
Course recommendations coming soon.
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OptionalWrite Work-Related Reports skill
Compose work-related reports that support effective relationship management and a high standard of documentation and record keeping. Write and present results and conclusions in a clear and intelligible way so …
Course recommendations coming soon.
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OptionalAnalyse Data About Clients skill
Study data about clients, visitors, customers or guests. Gather, process and analyse data about their characteristics, needs and buying behaviours.
Course recommendations coming soon.
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OptionalApprove Advertising Campaign skill
Check all advertising material such as leaflets, websites, television commercials and newspaper ads to make sure they comply with the advertising strategy and customer requirements. Approve the way of distribution.
Course recommendations coming soon.
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OptionalArrange Event Needs skill
Ensure that event needs such as audio-visual equipment, displays or transportation are met.
Course recommendations coming soon.
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OptionalAssist In The Practical Actions For Developing Marketing Campaigns skill
Provide assistance and support in all the efforts and actions required to implement a marketing campaign such as contacting advertisers, preparing briefings, setting up meetings, and shopping around for suppliers.
Course recommendations coming soon.
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OptionalCapture People's Attention skill
Approach people and draw their attention to a subject presented to them or to get information from them.
Course recommendations coming soon.
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OptionalCarry Out Forum Moderation skill
Supervise communication activity on a web forum and other discussion platforms by assessing if the content adheres to forum regulations, enforcing rules of conduct, and ensuring the forum remains free …
Course recommendations coming soon.
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OptionalConduct Mobile Marketing skill
Conduct mobile marketing using a mobile device e.g. tablet or smartphone. Gather personalised information and transfer it to customers in order to promote services or goods.
Course recommendations coming soon.
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OptionalCreate Content Title skill
Come up with an appealing title that draws people's attention to the content of your article, story or publication.
Course recommendations coming soon.
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OptionalCreate Media Plan skill
Determine how, where and when advertisments will be distributed in various media. Decide on consumer target group, area and marketing objectives in order to choose the media platform for advertising.
Course recommendations coming soon.
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OptionalDefine Geographic Sales Areas skill
Determine the different areas and reach that the company has in terms of sales, in order to segment and divide those areas geographically for a better approach.
Course recommendations coming soon.
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OptionalDevelop Online Community Plan skill
Create the community's plan to grow the online community, build usage, retain recent users and increase the user's participation.
Course recommendations coming soon.
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OptionalExamine Advertisement Layout skill
Examine and approve the layout of advertisements to ensure that they are according to customer and target audience requirements and specifications.
Course recommendations coming soon.
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OptionalFollow Up Online User Requests skill
Take feedback from online visitors and take actions that address their requests according to their specific needs.
Course recommendations coming soon.
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OptionalForecast Catering Services skill
Foresee the need, the quality, and the quantity of food and beverages for an event depending on its scope, objective, target group, and budget.
Course recommendations coming soon.
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OptionalForecast Sales Over Periods Of Time skill
Calculate and estimate the expected sales of products and services over different periods of time in order to determine their profitability.
Course recommendations coming soon.
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OptionalHire Human Resources skill
Manage the process of hiring human resources, from identifying potential candidates to assessing the adequacy of their profiles to the vacancy.
Course recommendations coming soon.
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OptionalIntegrate Headquarter's Guidelines Into Local Operations skill
Understand and implement the guidelines and objectives provided by the headquarters of a company into the local management of a company or subsidiary. Adapt guidelines to the regional reality.
Course recommendations coming soon.
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OptionalInvestigate Customer Complaints skill
Investigate customer complaints in order to determine the non-satisfactory elements in food products that lead to complaints from customers.
Course recommendations coming soon.
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OptionalLiaise With Distribution Channel Managers skill
Liaise with managers in distribution points in order to plan and agree with them promotional events aimed at promoting the brands and products that those distribution channels sell.
Course recommendations coming soon.
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OptionalManage Content Development Projects skill
Plan and implement the creation, delivery and management of digital or printed content, develop a system that describes the entire editorial content development and publishing process and use ICT tools …
Course recommendations coming soon.
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OptionalManage Content Metadata skill
Apply content management methods and procedures to define and use metadata concepts, such as the data of creation, in order to describe, organise and archive content such as documents, video …
Course recommendations coming soon.
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OptionalManage Event Structure Installation skill
Plan and monitor the assembly of structures such as stages, connection to the electricity network, lighting and projection equipment. Make sure the employees work according to customer's requirements and safety …
Course recommendations coming soon.
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OptionalOrganise On-Site Amenities skill
Ensure that necessary daily amenities for visitors, vendors, expositors, and public in general are given and functioning properly. Ensure provision of reception, parking, toilets, catering, and accommodation amenities.
Course recommendations coming soon.
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OptionalPerform Product Planning skill
Identify and articulate market requirements that define a product's feature set. Product planning serves as the basis for decisions about price, distribution and promotion.
Course recommendations coming soon.
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OptionalPlan Events skill
plan programmes, agendas, budgets, and services of an event according to customers' requirements.
Course recommendations coming soon.
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OptionalPrepare Exhibition Marketing Plan skill
Develop marketing plan for upcoming exhibition; design and distribute posters, flyers and catalogues; communicate ideas with photographers, graphic designers and printers; prepare articles for online and printed media; keep website …
Course recommendations coming soon.
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OptionalPromote Event skill
Generate interest in an event by carrying out promotion actions, such as placing ads or distributing flyers
Course recommendations coming soon.
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OptionalReport Accounts Of The Professional Activity skill
Recount events and facts which happened in professional contexts in a trustworthy manner.
Course recommendations coming soon.
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OptionalResearch Website Users skill
Record and analyse website traffic by distributing surveys or using e-commerce and analytics. Identify the needs and preferences of target visitors in order to apply marketing strategies to increase website …
Course recommendations coming soon.
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OptionalSelect Optimal Distribution Channel skill
Choose the best possible distribution channel for the customer.
Course recommendations coming soon.
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OptionalTeach Marketing Principles skill
Instruct students in the theory and practice of marketing, with the aim of assisting them in pursuing a future career in this field, more specifically in courses such as sales …
Course recommendations coming soon.
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OptionalTranslate Requirement Concepts Into Content skill
Develop digital content by following given requirements and guidelines.
Course recommendations coming soon.
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OptionalUse Content Management System Software skill
Use software that allows publishing, editing and modifying content as well as maintenance from a central interface.
Course recommendations coming soon.
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OptionalUse Theoretical Marketing Models skill
Interpret different academic theories and models of academic nature and make use of them to create the marketing strategy of the company. Employ strategies such as the 7Ps, the customer …
Course recommendations coming soon.
