Tourist Information Officer Customer Services Clerks
SaveWhat Does a Tourist Information Officer Do?
Tourist information officers provide information and advice to travellers about local attractions, events, travelling and accommodation.
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Where Do I Start?
Local Area Tourism Industry
The characteristics of local sights and events, accommodation, bars and restaurants and leisure activities.
Sign up to trackReady to go deeper? Pick up to 3 skills to focus on from the list below.
These are common skills for this role. Real-world experience matters more than ticking every box — use this as a guide, not a checklist.
Skills You Need to Become a Tourist Information Officer
Essential Skills
Essential Skills
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EssentialLocal Area Tourism Industry knowledge
The characteristics of local sights and events, accommodation, bars and restaurants and leisure activities.
No book recommendations available yet.
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EssentialGeographical Areas Relevant To Tourism knowledge
The field of tourism geography in Europe as well as the rest of the world in order to point out relevant tourism areas and attractions.
No book recommendations available yet.
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EssentialApply Foreign Languages In Tourism skill
Use the mastery of foreign languages orally or written in the tourism sector in order to communicate with collaborators or customers.
Course recommendations coming soon.
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EssentialCommunicate With Customers skill
Respond to and communicate with customers in the most efficient and appropriate manner to enable them to access the desired products or services, or any other help they may require.
Course recommendations coming soon.
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EssentialComply With Food Safety And Hygiene skill
Respect optimal food safety and hygiene during preparation, manufacturing, processing, storage, distribution and delivery of food products.
Course recommendations coming soon.
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EssentialDistribute Local Information Materials skill
Hand out leaflets, maps and tour brochures to visitors with information and tips about local sites, attractions and events.
Course recommendations coming soon.
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EssentialHandle Personal Identifiable Information skill
Administer sensitive personal information on customers securely and discreetly
Course recommendations coming soon.
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EssentialIdentify Customer's Needs skill
Use appropriate questions and active listening in order to identify customer expectations, desires and requirements according to product and services.
Course recommendations coming soon.
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EssentialMaintain Customer Records skill
Keep and store structured data and records about customers in accordance with customer data protection and privacy regulations.
Course recommendations coming soon.
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EssentialMaintain Customer Service skill
Course recommendations coming soon.
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EssentialMaintain Working Relationships skill
Ensure effective working relationships with colleagues and others. Maintain them over long periods of time.
Course recommendations coming soon.
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EssentialProcess Booking skill
Execute a booking of a place according to client's requirement in advance and issue all appropriate documents.
Course recommendations coming soon.
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EssentialProcess Reservations skill
Execute customers' reservations in accordance to their schedules and needs by phone, electronically or in person.
Course recommendations coming soon.
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EssentialProvide Directions To Guests skill
Show guests the way through buildings or on domains, to their seats or performance setting, helping them with any additional information so that they can reach the foreseen event destination.
Course recommendations coming soon.
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EssentialProvide Tourism Related Information skill
Give customers relevant information about historical and cultural locations and events while conveying this information in an entertaining and informative manner.
Course recommendations coming soon.
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EssentialRespond To Customers' Inquiries skill
Answer customers' questions about itineraries, rates and reservations in person, by mail, by e-mail and on the phone.
Course recommendations coming soon.
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EssentialAssist Visitors skill
Aid visitors by responding to their questions, giving satisfactory explanations, suggestions and recommendations.
Course recommendations coming soon.
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EssentialCollect Tourist Information skill
Gather and compile relevant touristic information from a variety of sources.
Course recommendations coming soon.
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EssentialCoordinate Efforts Of Stakeholders For Destination Promotion skill
Monitor with relevant stakeholders, such as business owners and government institutions to develop a cooperative product or promotion campaign.
Course recommendations coming soon.
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EssentialDemonstrate Intercultural Competences In Hospitality Services skill
Course recommendations coming soon.
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EssentialDevelop Tourist Information Materials skill
Create documents such as leaflets, brochures or city guides to inform tourists about local, cultural, social and historical activities and places of interest.
Course recommendations coming soon.
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EssentialDevise Special Promotions skill
Develop promotion activities to stimulate sales.
Course recommendations coming soon.
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EssentialProduce Content For Tourism Brochures skill
Create content for leaflets and tourism brochures, travel services and package deals.
Course recommendations coming soon.
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EssentialQuote Prices skill
Refer to prices for the client by researching and estimating fare rates.
Course recommendations coming soon.
Optional Skills (5 of 10 displayed)
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OptionalApply Social Media Marketing skill
Employ website traffic of social media such as Facebook and Twitter to generate attention and participation of existing and potential customers through discussion forums, web logs, microblogging and social communities …
Course recommendations coming soon.
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OptionalBuild Business Relationships skill
Establish a positive, long-term relationship between organisations and interested third parties such as suppliers, distributors, shareholders and other stakeholders in order to inform them of the organisation and its objectives.
Course recommendations coming soon.
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OptionalEnsure Customer Focus skill
Attitude that puts customers at the centre of the business in all cases.
Course recommendations coming soon.
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OptionalOrganise Cultural Events skill
Arrange events in cooperation with local stakeholders which promote local culture and heritage.
Course recommendations coming soon.
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OptionalPerform Services In A Flexible Manner skill
Course recommendations coming soon.
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OptionalProcess Payments skill
Accept payments such as cash, credit cards and debit cards. Handle reimbursement in case of returns or administer vouchers and marketing instruments such as bonus cards or membership cards. Pay …
Course recommendations coming soon.
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OptionalSell Tickets skill
Exchange tickets for money in order to finalise the selling process by issuing the tickets as a proof of payment.
Course recommendations coming soon.
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OptionalWork In A Hospitality Team skill
Function confidently within a group in hospitality services, in which each has his own responsibility in reaching a common goal which is a good interaction with the customers, guests or …
Course recommendations coming soon.
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OptionalIntegrate Content Into Output Media skill
Compile and integrate media and text content into online and offline systems, such as websites, platforms, applications and social media, for publishing and distribution.
Course recommendations coming soon.
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OptionalSell Souvenirs skill
Exchange souvenirs for money by displaying them in an attractive way and communicating with customers.
Course recommendations coming soon.